What is Amazon Ad Status? & Its Importance to Sellers
Your Amazon ad status can fluctuate, which is why it's vital that you keep tabs on the current status of each ad. Your ads' effectiveness is based on various factors, including bid type, target audience, and keywords. By monitoring the performance of your ads, you can make adjustments to help them reach an optimum level once again.
If you're selling on Amazon as a third-party seller, it's important that you understand the different statuses of your Amazon Advertising and know how to identify which ones are working best for you at any given time. This article takes a look at what these statuses mean and why it's important that you understand all aspects of the advertising process for sellers.
What is Advertising Status?
Advertisement status is the status of an advertisement campaign. It is a measure of the effectiveness of an ad campaign by measuring how many people have been reached, how many people clicked on the ad, and how much money was spent on the ad. Advertisement status can be measured at any point in time by looking at these three factors: reach, engagement, and ROI. Reach refers to the number of people who saw an ad for the first time. Engagement refers to how many people actually engaged with the ad, like clicked on it or shared it.
ROI refers to how much money was made or lost from running the ad since it started. An important thing to note is that you should never solely rely on one measurement to gauge success of your ad campaign. You should look at all three factors to determine whether your ad is working. A good way to do this is by comparing reach and engagement before and after running your ad. If reach has increased but engagement isn’t as high as you would like, you may need to adjust your strategy in order to increase engagement.
Different Types of Amazon Ad Status
Even though the status of your ads can change, understanding the different statuses and their meanings can help you to determine what may have caused the change and how you can make adjustments to restore them to an active state.
In-market Ad Status
If your ad has been in an in-market status for a few days, it means that it's been assigned to a campaign. Your ad may still be showing and being charged during this time, or it may have been paused until you adjust. The campaign is responsible for the ad's impression and click rate, and it's based on the settings that you have in place. If the ad is currently paused, it's because there was a problem with the campaign settings.
Approved Ad Status
An approved ad status means that the campaign settings are correct and the ad has been approved to begin running. After an ad has been approved, Amazon won't change the settings. If your ad is in an approved status, you may need to make adjustments to the campaign settings.
Rejected Ad Status
A rejected ad is one that Amazon has determined doesn't meet the necessary requirements for running. If your ad has been rejected, it's because it doesn't meet the criteria for Amazon's policies or it didn't receive enough impressions and clicks to be considered viable. A rejected ad can sometimes be restored after you make changes to it. If the adjustments aren't enough, you may need to start over with a new ad.
Paused Ad Status
If your ad has been placed in a paused status, it's because the ad had an insufficient amount of impressions and clicks. This means that Amazon anticipated that the ad wouldn't receive enough impressions and clicks to be profitable, so it was paused. The paused status can be temporary, or it can last for several days.
An excluded ad is one that has been removed from Amazon's search results, and this can be because of a variety of reasons. An ad can be excluded because the product it promotes has been discontinued, it's selling a counterfeit product, it's a fraudulent seller, or it's promoting a product that is illegal.
If your ad has been suspended, it's because you've violated Amazon's terms of service or their policies. A suspended ad means that you'll no longer be able to post ads or make changes to the ad. You'll have to appeal the suspension and prove that you're not in violation of any of the policies in order to have the ad reinstated.
Conclusion | Promote your Business with Amazon Ad Status
Amazon ads are a cost-effective way to promote your business and increase revenue. They're also a great way to gain new customers if you know what you're doing. Keeping tabs on the ads and the status of each one will help you to better understand the process, which can help you avoid pitfalls that might otherwise be difficult to navigate.