As an e-commerce platform, there are so many different moving pieces that it can feel overwhelming at times. Fortunately, there is one program from Amazon that makes things much simpler: Amazon Marketing Services (AMS). If you're considering using AMS as part of your marketing strategy, read on to learn more about what it is, why it's helpful, and how it can help grow your business.
When it comes to advertising and selling on Amazon, you might feel like there are a million different things you need to know. Which products can you advertise? How do you get your products listed? What about FBA or Vendor Central – which one is right for you? The list goes on and on. Many businesses find themselves feeling a little bit confused when it comes to understanding the various concepts related to selling on Amazon.
Understanding Amazon Marketing Services
Amazon Marketing Services (or AMS for short) is a program designed to help sellers promote their products on Amazon. It's a paid advertising platform where sellers can choose to place ads for their products on relevant search results, product pages, and shopping ads. You simply use AMS to boost your sales and manage ad campaigns with the help of these advanced advertising tools set.
In short, it's a way to get more eyes on your products – which, in turn, can lead to more sales. You can optimize and do research based on the available analytics. If you're worried about the legalese of Amazon's terms of service, don't fret. AMS is a self-service program that doesn't require any invitation. Anyone can sign up to use Amazon Marketing Services and start profitable advertising.
AMS is also known as Amazon Advertising Console, which works best to help you manage your ad campaigns. It's designed to help boost your Amazon sales by staying on track with Amazon marketing.
Why use Amazon Marketing Services?
As we've discussed, Amazon Marketing Services is a great way to get more eyes on your products. It's a great way to boost your Amazon sales and get your products in front of more customers. However, one of the best reasons to use AMS is that it's a hands-off approach. Unlike Vendor Central or Fulfillment by Amazon, you do not have to handle your inventory or logistics.
With AMS, your products are listed on Amazon, but everything else is handled by Amazon. You simply place your ads where you think they're most likely to be seen, and they'll be displayed on Amazon automatically. This way, you don't have to deal with the logistics.
How does Amazon Marketing Services (AMS) work?
If you've ever browsed Amazon, you may have noticed that some products have a “Sponsored” label next to them. These are Amazon's ways of promoting products. They're designed to make certain products more visible on the site, leading to more sales. Sponsored products are placed in specific places on Amazon. They might appear on the product page of a similar product. Or they might be displayed in a shopper's search results.
Amazon's PPC platform helps your product rank better and be more visible. Not just that, it even allows users to manage their ad campaigns. Depending on where your sponsored products are displayed, you can use text to entice potential customers to click on your product. Ads are a great way to get your product in front of more customers on Amazon.
Who should use Amazon Marketing Services (AMS)?
Anyone who sells on Amazon can take advantage of Amazon Marketing Services. That said, if your business has a large budget for paid advertising, you might want to look elsewhere. AMS is primarily a budget-friendly program. It's designed to help you get more eyes on your products while spending as little as possible.
If you have a large marketing budget, there are other platforms that may be a better fit for your business. AMS may be a better choice if you don't want to deal with logistics and inventory. You place your advertisements on Amazon, and Amazon does the rest. This way, you can focus on the business's growth while assuring that the source of income that is advertising is being taken care of.
Bottom line: Amazon Marketing Services
Amazon Marketing Services is a great way to boost your Amazon sales with little effort. It's easy to sign up and start using this program, and it's budget-friendly. There are various ways to use Amazon Marketing Services to get more eyes on your products. Whether you choose to boost your product's visibility with Sponsored Products, bid on keywords with Search Ads, or highlight your product information with Product Display, you can expect to see an increase in sales.