Amazon Standard Identification Numbers (ASINs) are a set of identifiers that uniquely identify products on Amazon. Any given ASIN is a sequence of alphanumeric characters. If you sell on Amazon, you must assign an ASIN to your products before listing the product ad. To make sure you get the details right from the start, here's a quick guide on how to find ASIN for your products and how to assign accurate ASINs to your inventory so you can go smoothly through the registration process.
What's in a Product's Amazon Standard Identification Number (ASIN)?
Amazon Standard Identification Numbers (ASINs) are 10-digit identifiers given to products sold on Amazon. The product's ASIN is like its unique fingerprint. It's a product identifier that Amazon created to ensure product trust and the accuracy of product information. An ASIN is a universal product identifier, which means it will never change once assigned. In the online world, you'll often see an ASIN paired with a product photo and its corresponding price as part of a third-party seller's listing.
Together, these three elements combine to create what is commonly known as an “ASIN listing.” These listings are essential for sellers because they're the primary way to identify unique products from one another in order to produce your own marketing materials or support services like FBA fulfillment.
Understanding an Amazon Standard Identification Number (ASIN) Listing
Let's break down what each element of an ASIN listing means so that you can better understand how to use them. Each product listed on Amazon will have the following terms embedded in it.
ASIN: The 10-digit product identifier that ties together everything else in the listing.
Product Title: The title of the product. Many sellers choose to use their titles as a call to action in their ads.
Product Description: What your product is and what it does.
Product Image: The image of your product. This is the primary visual representation of your product, which is why you'll want to ensure it's high-quality and relevant to your product.
How to Find an Amazon Product's ASIN
ASINs can be found in various places, but most sellers will find them in the “Amazon Seller Central account” under the “Add a product” section. Here, you'll be able to view and edit all of your product listings, including their ASIN. You can even directly search for it from your seller central account's homepage.
ASIN can even be viewed in the product's description along with other related details. If the product has been located, you can identify the ASIN in the URL address of the page as well. A thing worth noting is that each product will have its own identity (ASIN), even if different sellers are selling it.
Why is an Amazon Standard Identification Number (ASIN) Important for Amazon Sellers?
Why is it important to know an Amazon product's ASIN? It's important because it's the primary identifier for a product. If you know an Amazon product's ASIN, you can produce marketing materials that will accurately represent the product. You can also use it to identify products when you're doing FBA.
As a seller, if you don't know an Amazon product's ASIN, you'll have a difficult time identifying products from one another. Without an ASIN, you won't be able to create unique product identifiers for your inventory, which may result in the failure to fulfill orders on your own.
If you know an Amazon product's ASIN, you'll be able to view its product page, manually enter the product information, and create your own unique product identifier.
Succinct: Amazon Standard Identification Number (ASIN)
An ASIN is a sequence of alphanumeric characters that uniquely identifies a product on Amazon. An ASIN must be assigned to an item before publishing an Amazon advert, whether you are selling on the website. You can also use it to identify products when you're doing FBA. Few things are more critical to an Amazon FBA seller than an ASIN. Whether or not it affects your sales or any profit-bringing factor, the product's existence which indirectly means your sales are called into question without it.