Are you an Amazon Seller that wants to work on PPC campaigns while managing everything on the go? Well, Adtomic is revolutionizing the way Amazon sellers strategize their advertising campaigns. Powered by AI, this revolutionary advertising solution from Helium 10 is designed to help sellers optimize their campaigns, reducing their overall advertising budget while improving their Return on Ad Spend (ROAS) and reducing their Average Cost of Sale (ACOS). With Adtomic, sellers have access to the data-driven insights they need to make informed and strategic decisions, allowing them to maximize their return on investment and increase their profits.
As an Amazon seller, advertising and campaign management can be considered one of the most important things that can help in upscaling your revenues while also increasing brand engagement and other related things. Adtomic is basically a PPC software that is designed specifically for maximizing the Amazon advertising ROI.
What is Helium 10 Adtomic?
Adtomic is an AI-powered Amazon PPC solution that can help in the easy management of ads while gathering all the important data of paid and organic sales. Adtomic gives access to reading and analyzing the data in terms of ACoS, PPC spends, highest ACoS campaigns, highest spend keywords, PPC performance, and more. In addition to all this, Helium 10 Adtomic can also help in the automation and optimization of ads.
Which Helium 10 Pricing Plan Offers Access to Adtomic?
The Helium 10 Adtomic is only available on Diamond and Elite plans as of now. Whereas Helium 10 Adtomic is available in the platinum plan as well but for limited usage, which is view-only access to the statistics and analytics. On the other hand, Adtomic takes 2% fees on the PPC spends if they exceed a certain level, i.e., $20,000 for Diamond members and $40,000 for Elite members.
Basic Overview of Adtomic by Helium 10
After logging in to your Helium 10 account, you can directly select Adtomic from the toolbar or select tools options from the dropdown menu >> Marketing >> Adtomic. Now after you have accessed the Helium 10 Adtomic, you can work over several parameters, which include things like:
- Important Parameters (PPC Spend, PPC Sales, ACoS, Total Sales, and Total ACoS)
- Summary Section (Products, Campaigns, Ad Groups, and Keywords)
- Top 5 Products by Spend (Pie chart sharing the Top 5 Products by spend)
- Top 5 Products by Sale (Pie Chart Sharing the Top 5 Products by sale)
- Highest ACoS Campaigns (Campaigns along with data such as Spend, Sales, and ACoS)
- Highest Spend Keywords (Keywords with additional data such as Spend, Sales, and ACoS)
If we look forward to campaign building, you can select the product lifestyle stage under 3 different categories as Launch, Scale, and Liquidate.
Launch: The Launch product cycle is best to get high impressions; as the name suggests, the launching of any product would require high engagement and impressions. Overall, users can select the Launch option to get the highest exposure over certain products.
Scale: The Scale option works on the Target ACoS Bidding algorithm. The Scale can be an excellent good-to-go option for stable and known products, i.e., well, established products.
Liquidate: Liquidate is the last option which is specifically organized to make your way around selling the product rather than focusing on the profit; this way, you can also work on the basis of liquidating stuff when the market becomes saturated for that certain product or category.
Analytical Overview of Helium 10 Adtomic
Undoubtedly, analytics play quite an important role when it comes to running Amazon campaigns; the analytics option works on multiple things, such as:
- Portfolio Level
- Campaign Level
- Ad Group Level
- Keyword Level
- Search Term Level
- Product Level
How Can You Modify or Add Rules to the Amazon Campaign on Helium 10?
To find the Rules Editor, look for the Ad Manager on the left side and select the list you wish to create a rule for. Scroll down to the “Rules” column, and the number next to the cog indicates the number of rules already in the campaign. To modify or make a new rule, click on the cog, and all present rules will be visible.
#1. Click on the + Add Rule: Edit or change a rule by clicking on the pencil icon beside the rule's name.
#2. Name the rule, and you can also select the rule type by:
- Identify search terms to convert based on orders and set the threshold in the rule later.
- Identify search terms that are not generating sales but have exceeded a pre-defined limit using the Advanced Options feature.
#3. Create new ad groups from which to source data or generate keywords. If sourcing search terms with sales from one ad group, you'll need to add other ad groups to create the keywords once the trigger is triggered.
#4. Once your rules are set, click the “Create Rule” button.
How do Amazon PPC Campaigns & Advertising Help in Amazon's Selling Operations?
Amazon PPC campaigns are a great way to improve your Amazon selling operations. Whether you are a small business or a large enterprise, Amazon PPC campaigns have the potential to dramatically increase your visibility and sales. Advertising on Amazon can help in multiple aspects, whether it is brand engagement and visibility, increasing ROI, or increase in conversions and sales; here are some of the points that are worth mentioning here under the parameter on how Amazon PPC campaigns help overall:
1. Customized Experience
Advertising on Amazon is a competitive and effective way to reach your target audience. With PPC campaigns, you can target the right customers and create a customized experience that will help increase conversions and sales.
2. Maximized Visibility
PPC campaigns can help you reach the right customers at the right time. With targeted ads, you can ensure that your audience is interested in the products you are selling and make sure that you are getting maximum visibility for your products.
3. Budget Optimization
Amazon PPC campaigns also allow you to optimize your budget. You can set a daily budget and adjust it according to the performance of your campaigns. This allows you to make sure that you are able to get the most out of your budget.
4. Performance Tracking
PPC campaigns also help you track the performance of your ads. With the help of analytics, you can see how effective your campaigns are and make changes to improve their performance. This will help you to generate more sales and increase your ROI.
5. Easy Management
Amazon PPC campaigns provide an easy way to manage your campaigns. With Amazon's Ad Console, you can quickly and easily manage your campaigns and make changes to improve their performance.
Overall, Amazon marketing campaigns are an effective way to improve your Amazon selling operations. With targeted ads, budget optimization, and analytics, you can make sure that you are getting the most out of your campaigns and increasing your visibility and sales.
Amazon PPC Academy by Helium 10
If you're uncertain of how to get started with Amazon PPC and campaigns, don't miss this great chance from Helium 10! They currently provide an Amazon PPC course to help you jumpstart your Amazon PPC and marketing efforts.
The course will include different structures, such as:
- Utilizing the Campaign Builder from Helium 10, users can craft Amazon campaigns that can improve their Amazon selling strategies.
- The course also focuses on using analytics to gain a better understanding of your business and working to find the best methods for success. Analysis of all aspects will provide insights to help move your business forward.
- Establishing Automation to conserve your time and energy for Amazon selling operations.
- This course will help you become familiar with promotion techniques and the rules engine, enabling you to create more effective targeting strategies, leading to improved outcomes for you and your business.
FAQs on Helium 10 Adtomic PPC Tool
Which plans offer Helium 10 Adtomic?
Helium 10 users that have the Diamond or Elite plan have access to Adtomic, whereas users can also work on viewing only data for the Platinum plan.
What is Amazon PPC?
Pay-per-click (PPC) on Amazon is a type of auction system in which advertisers compete to have their product ads displayed when customers search for relevant keywords. By bidding on those keywords, sellers can “win” the auction, and their product ads will be featured in the placement of their choice.
What type of bid suggestions are offered in Helium 10 Adtomic?
Adtomic offers different options under bid suggestions which include Bid change, auto bid change, keyword change, negative keyword change, and manual keyword change.
Conclusion: Why use Helium 10 Adtomic?
From the article so far, Helium 10 Adtomic can be really helpful for multiple things like managing product campaigns, campaign creation, bid suggestions, analytics, and more. One of the major reasons why I prefer using Helium 10 Adtomic is also due to multiple segments and covering everything on the go; this basically includes product lifecycle stage, analytics, optimization tools, and more.
Overall, Adtomic is a complete advertising software in Helium 10 that offers easy to use user interface along with all the other important data analytics for advertising.