Wondering how Helium 10 Magnet can be helpful for your Amazon FBA? As an Amazon seller having a tool that can help in better keyword research is really important, there are a lot of keyword research tools available in the market, but Helium10’s Magnet has been a great resort for Amazon sellers in terms of delivering better keyword research. In this Helium 10 Magnet review, we’ll be looking forward to some of the use cases of what Helium 10 Magnet has to offer and how Amazon sellers can take full advantage of using this tool for several things.
So, let’s start this Helium 10 Magnet review and have a deeper analysis of things work if you are looking forward to utilizing this keyword research tool.
Table of Contents
What is Helium 10 Magnet? – Understanding Helium 10 Magnet

Helium 10 Magnet is a keyword research tool that can help in getting along with the right opportunities in terms of keyword research. Helium 10 basically offers 3 different tools that can help in performing keyword research and getting better output in that aspect; these tools include Cerebro, Magnet, and Misspellinator. All these keyword tools by Helium 10 deliver different services:
Cerebro: Cerebro helps in analyzing the products on the basis of ASIN, the Cerebro works on reverse ASIN, i.e., by inserting the ASIN, you get all the keywords that are ranked on that certain product.
🔥 Also read: Helium 10 Cerebro Review: Is it the Best Reverse ASIN Lookup Tool?
Misspellinator: As the name suggests, misspellinator helps in working over the misspells around certain products and the keywords revolving around them. This, as a result, helps in opening up better and better opportunities for even similar keywords of your product, even if they are misspelled at some level.
Magnet: The Magnet helps in analyzing a list of keywords that products have been ranking on; the Magnet basically helps in revealing high-volume keywords while also focusing on the relevancy of that product. The Magnet is functional on both platforms, Amazon and Walmart.

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Why should you Use Helium 10 Magnet?
There are several reasons why Amazon sellers should be using Magnet:

1. Amazon Keyword SEO
Working on Amazon SEO is really something that can help you in reaching better sales if you rank on relevant keywords. Performing great in terms of organic reach helps in delivering better sales, but how to achieve that goal? If you are already aware of how on-page thing works, the use of proper keywords for your product listings plays a crucial role, and these keywords can be searched using Helium 10 Magnet.
Since Helium 10 has got a large database of actionable search terms for Amazon and Walmart selling operations, you can use this in order to leverage everything overall.
These operations can help in organically reach and upscale your traffic. Amazon sellers can use tools like Misspellinator and Cerebro to perform better keyword research and analysis. The reverse ASIN for keyword research by Cerebro, along with misspellinator, can be really helpful.
2. Keyword Planning
Since Amazon does not have its own keyword planner, having a third-party tool for keyword planning is always needed for better and targeted keyword performance. Since I just mentioned using a third-party tool, why won’t we look forward to Helium 10’s Magnet? Amazon sellers can look forward to searching for better relevant keywords for Amazon selling operations can use Magnet.
Another reason why you should be looking forward to Keyword Planner is due to the limitation of keywords. You can only use 250 bytes as your primary keywords for targeting since we have 250 characters for product listing; using the right keywords is very much needed.
3. Balanced Keyword Structure for Amazon SEO
Having a balanced keyword structure is really helpful in Amazon selling operations; this basically comprises Amazon product descriptions, bullet points, and the needed info; the Amazon descriptions or things related to that should be comprised of important keywords, keyword phrases, etc. Having the right keyword density around the right keywords can result in the right type of results for Amazon product listing.
If you are an Amazon FBA merchant, it is quite important to carefully include the keywords in the title, description, bullet points, and back-end of the product listing so that it boosts the possibility of being noticed in the Amazon search engine and all this can be done using Helium 10 Magnet.
How to attract customers to your Amazon product listing?
No doubt that having a good keyword research tool will help in better product listing, but the real game lies in making people like the product, and some of them might not have even tried it. Now, all that you have got is an Amazon product listing, the images, the words, and the reviews.
Let’s consider that you might have gotten on the top using the keywords, but what now? What if people are still not attracted to your products? Here are some of the important aspects that you should look forward to along with search terms:
- Remember that you have limited keywords and characters that you can use for Amazon product listing.
- Try making your product titles, descriptions, and other related things as clear as possible for customers.
- Always mention some of the use cases or advantages of the product that you are selling.
- Mention the USP (Unique Selling Proposition) if your product has any.
You can also check out some of the other free Helium 10 tools that can be used for other several things.
How to Use Helium 10 Magnet?
In order to try Helium 10 Magnet, you can follow the below-mentioned steps:
- Login to your Helium 10 account, and use the exclusive Helium 10 discount code if you are creating your account.
- Go to tools > Keyword research > Select Magnet.
- Go to the search field that can help you in getting relevant keywords or keyword suggestions. You can fill up to 200 keywords separated by commas.
What Data is Shown by Helium 10 Magnet?
After you have performed the keyword research, you can look forward to 4 important data points, these include:
- Keyword Data: Magnet will show you some of the important data like search volume, match type, CPR, and Magnet Score.
- Distribution: The distribution stats will show you how keywords are getting listed; you can use all of this data for seeing total keywords, organic keywords, Amazon recommended data, and smart complete.
- Top Products: Magnet also gives you data around the top 3 products that are being listed on that certain keyword, along with their ASIN.
- Word Frequency: You can also check out the word frequency around the keyword that we were looking forward to.
Helium 10 Pricing Plans & Access to Magnet
Helium 10 offers 5 different pricing structure that gives access to Magnet, even though some of them offer limited features, whereas some offer unlimited access; let’s check out these plans:

Helium 10 Free Plan | Free to Use | Limited Accessibility to Magnet | 2 Daily uses for Amazon and Walmart |
Helium 10 Starter Plan | $39/Month | Limited Accessibility to Magnet | 2 Daily uses for Amazon and Walmart |
Helium 10 Platinum Plan | $99/Month | Unlimited Accessibility to Magnet for Amazon | Unlimited usage for Amazon and 2 Daily uses for Walmart |
Helium 10 Diamond Plan | $249/Month | Unlimited Accessibility to Magnet for Amazon and Walmart | Unlimited use for Amazon and Walmart |
Helium 10 Elite Plan | $399/Month | Unlimited Accessibility to Magnet for Amazon and Walmart | Unlimited use for Amazon and Walmart |
Top FAQs on Helium 10 Magnet
Does the Helium 10 free plan offer Helium 10’s Magnet?
Yes, you can get access to use Magnet in the free plan, but the usage limit will be very limited.
What is Helium 10’s Magnet useful for?
Amazon sellers can use Helium 10 Magnet to perform in-depth product research along with analyzing different keyword phrases and search volume, getting new keyword ideas, knowing relevant keywords, and much more.
What are platinum keywords on Amazon?
The platinum keywords basically refer to the backend keywords that can be used for listing a certain product.
Conclusion: Should I use Helium 10’s Magnet for keyword research?
Yes, you should try Helium 10’s Magnet for keyword research, as it is available even in the free plan. In addition to all this, it is worth mentioning that Magnet keyword research can help in making better strategies overall; Amazon sellers can also get access to other product research tools, sales estimate tools, inventory management tools, and much more. All these tools combined can help in better product ideas along with some other important aspects as well, such as search volume, monthly sales, keyword ideas, product opportunities, competitor analysis, etc.
Since Helium 10 has got pretty clean user interface, using Magnet and other tools won’t be an issue at all. You can also use the other important data like I just mentioned above to make better strategies for your Amazon selling operations. So, try Helium 10’s Magnet to get the best out of your Amazon SEO and keyword research.