As an Amazon seller making the right choice while searching for the right tool is Amazon selling tools is really tough. Since you leaned more towards Helium 10, you might be wondering about the question of whether Helium 10 Platinum Vs. Diamond Plan is best suitable for your selling operations.

Bottom Line:

Helium 10 is an excellent Amazon seller tool that can help in Product research, Keyword research, PPC, Inventory management, etc. Helium 10 Platinum Plan is best suitable for intermediate-level amazon sellers or businesses that are quite profitable at the moment and seek to upscale their business. On the other hand, the Helium 10 Diamond seller is best suitable for big-scale Amazon sellers and businesses; the features and tools are better in terms of accessibility as compared to the Helium 10 Platinum plan.

Features of Helium 10Diamond PlanPlatinum Plan
Freedom Ticket
Amazon PPC Academy❌ (With Token Connected)
Exit Ticket
User AccessMulti-user access (3 Users)Single User Access
Black Box
Cerebro✅ (Limited for Walmart)
Magnet✅ (Limited for Walmart)
Index Checker300 uses/mo150 uses/month
Listing Analyzer150 uses/mo50 uses/month
Listing BuilderLimited Use
AlertsUp to 300 ASINsUp to 100 ASINs
Business Valuation
Inventory ManagementUp to 25 SKUs
Adtomic$20k/mo ad spend included
Portal Landing Page BuilderUp to 6 Portals
Amazon AttributionUp to 500 LinksUp to 20 Links
Market tracker 360 (Beta)
Amazon Affiliate Marketing

Major Differentiating Factors Between Helium10 Platinum Vs. Diamond Plan

You might have got an overview of some of the major differentiating factors that the Platinum or Diamond Plan has. These differentiating factors include almost all the important parameters, such as learning and amazon seller POV, Keyword Research tools, Listing optimization, Alerts, Product research tools, and much more.

1. Learning Aspect

Helium 10 Freedom Ticket

One of the important aspects that you should focus on is the learning curve since this will help you make things better from a learning perspective. Both Platinum and Diamond plans offer Freedom Ticket, whereas the newest addition of Amazon PPC academy and Exit ticket (Building ecom business ready for exit) is only limited to Helium 10's Diamond Plan.

If you are a platinum plan user and are looking forward to getting along with the Amazon PPC academy, you can get it done using token-connected.

2. Keyword Research

Helium 10 Keyword Research

Helium 10 offers several keyword research tools when it comes to performing keyword research; these tools include Cerebro, Magnet, and Misspellinator. Searching around with the relevant keywords and performing the right keyword research plays quite an important role in Amazon's selling operations. One of the major differentiating factors that you will encounter if you are a platinum user is getting limited access to Cerebro for Walmart, similar to the Magnet for Walmart is also limited in the Platinum plan.

Other tools and features that are offered in keyword research parameters are similar to Keyword research, including the Cerebro, Magnet, and Misspellinator for Amazon selling operations.

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3. Listing Optimization

Listing Optimization by Helium 10

Listing optimization tools can be considered among some of the important aspects of Amazon's selling operations. Tools like Frankenstein, Index Checker, Listing Analyzer, and Listing builder are available in both Helium 10 Platinum and Diamond plans. Whereas some of the tools and features are limited if compared to both of these plans.

The Index checker offers 300 uses/month and 150 uses/month for diamond and platinum plans, respectively; similar to that, the listing analyzer offers 150 uses/month, and 50 uses/month for diamond and platinum plans, respectively. The listing builder offers limited access to the platinum plan.

4. Operations

Operations on Helium 10

The operations alerts include alerts, Inventory protector, refund genie, follow-up, inventory management, and business valuation (new feature). The alerts basically help in getting known about any cautious things regarding Amazon hijackers and product monitoring; the alerts track/monitor up to 300 ASINs and up to 100 ASINs for Diamond and Platinum plans.

The refund genie offers limited access in the platinum plan; if you look into the follow-up feature, you will be able to get 15000 emails per month in the Diamond plan and 5000 emails per month in the Helium 10 Platinum plan. The inventory management is very limited to 20 SKUs in the Platinum plan, and business valuation is available in both of the plans.

5. Analytics

Helium 10 Analytics

Analytics is one of the most important parameters to look into when it comes to Amazon selling operations. The keyword tracker is different between the Platinum and Diamond plan; the diamond plan offers analysis on up to 5000 keywords and 2500 keywords, whereas the keyword tracker for Walmart is only available in the Diamond plan with a 250 keywords limit.

You can also use a market tracker for these plans as well; this includes up to 5 markets for the Diamond plan and up to 3 markets for the platinum plan. Profit analytics are available in both plans but are limited to 90 days in the Platinum plan.

6. Marketing

Helium 10 Marketing

Marketing is one of the most important aspects you should focus on when it comes to scaling up Amazon selling operations. Some of the features are available for both Diamond and Platinum plans, whereas Adtomic, which is one of the best marketing tools offered by Helium 10, is only available in the Diamond plan, which basically gives access to $20,000/month ad spend included (PPC analytics and management) and is not available in the platinum plan. The Amazon attribution is limited to 500 links in the Diamond plan and 20 links in the platinum plan. The Portal product inserts are available in both diamond and platinum plans.

If we consider the Diamond plan offers 40 codes/100,000s scans per month, and 10 codes/10,000 scans per month in the Platinum pricing plan.

You can also access some additional features and tools, including market tracker 360 and Amazon affiliate marketing analysis.

Other Important Features & Tools Offered by Helium10

The features and tools offered by Helium 10 do not get limited to the ones mentioned above. It offers some other important features that can be of great use to Amazon sellers, some of them are mentioned below:

  • Blackbox (Perform in-depth product research)
  • Scribbles (Amazon Product Ranking Tool)
  • Xray (Amazon & Walmart Product Analysis Tool)
  • Index Checker (Easiest way to confirm Keyword Ranking)
  • Keyword Tracking (Monitor your own keywords and competitors)

1. Blackbox

Helium 10 Blackbox

It is quite a challenge to find the right product for the user, but Black Box is a research aid that provides sellers with the goods they require. The search capability of Black Box is extensive, and it employs keywords, specific categories, and much more to offer the ideal product to the seller. The tool has an exact filtering attribute that furnishes more comprehensive data about an item, inclusive of its monthly performance, price variability, and more.

When Amazon sellers delve into Black Box, they have access to various tabs that reveal rivals, niches, and the appropriate product. This feature enables them to do a detailed exploration of a product that other competitors cannot even think of. Black Box does not confine itself to a particular Amazon marketplace, which implies that it extends the range of the search, and sellers can conduct their search across any Amazon market.

2. Scribbles

Helium 10 Scribbles

A product listing builder is available that provides keywords with high search volume. Scribbles are critical for product listing because the right keywords will make your listing more visible, thereby making it easier for people to find.

3. Xray

Helium 10 Xray

The Helium 10 Chrome extension provides a range of features, including Helium 10 Xray. It can take you directly to the Amazon marketplace to evaluate the competition for a particular product. Furthermore, it also provides multiple data points such as the item's inventory level, rating, the number of reviews, and much more.

4. Index Checker

Helium 10 Index Checker

If you are an Amazon merchant, it is advised to adhere to the conventions of Amazon, such as the keywords monitored by the online marketplace, product ratings, and more. The Index checker is an effective tool to identify which key phrases Amazon is focusing on and can help you eliminate any unwanted keywords.

For example, if your product is already listed and you have completed the keyword optimization, you should review its performance on Amazon. If Amazon does not list your product using a particular keyword, then you can remove that phrase.

5. Keyword Tracker

Helium 10 Keyword Tracker

Optimization of a product's listing is always essential and can only be done when you know which keywords are ranking. A keyword tracker will give you an overview of the product's ranking according to the keyword. This tool will provide you with the search volume of your keyword and the rank of the product.

You can easily compete with other sellers with the help of the keyword tracker. Many vendors want their products to be on the first page of Amazon, and if you're one of them, then you must use the keyword tracker to attain your goal by listing your product with multiple keywords.

Helium 10's Full Suite Pricing Plans

Helium 10 offers 3 different pricing plans in its pricing structures, including the Starter, Platinum, and Diamond Plan. These plans offer different features; the Helium 10 Pricing plans are mentioned below:

Helium 10 Pricing Plans

Helium10 Starter Plan

The Starter Plan costs around $39 if billed monthly, but you can save some extra discount while getting along with the annual plan; in addition to that, you can also use the exclusive Helium 10 discount code mentioned here to save 20% for 6 months, making it even lesser than $29/month. The starter plan does not give you access to the Freedom ticket, while some of the features are limited, and you are not given access to it.

Helium10 Platinum Plan

The Platinum Plan costs around $99 if billed monthly; since Helium 10 offers 25% off, you can make your way around the platinum plan for only $89/month if billed annually; in addition to that, you can also use the Helium 10 discount code to save even more on Helium 10. The features and tools offered by the Helium 10 platinum plan are mentioned above.

Helium10 Diamond Plan

The Diamond Plan costs around $249/month if billed monthly; Diamond Plan is best suitable for Amazon sellers seeking to upscale their business; all the important features offered by the Diamond plan are mentioned above. In addition to all this, if you are looking forward to saving some extra bucks on your diamond purchase, I would recommend you get along with the annual billing and save even more using the exclusive coupon code.

Helium 10 Elite Plan

The Elite Plan costs around $399/month and is designed for Amazon sellers who are already on a great scale and seeking more and more in scale. The Elite plan gives access to expanded use; it also gives access to network with other world-class sellers in Elite-only events, also learn high-level hacks at our monthly expert training, and get access to an exclusive elite Facebook group and Slack channel.

FAQs on Helium 10 Platinum Vs. Diamond Plan

When does the Helium 10 free trial account expire?

The Free Account offers a lifetime of no-cost access, but there are restrictions on the capabilities of each tool. If you have a current or upcoming enterprise, we suggest that you upgrade to the Platinum version.

Which Helium 10's plan is right for me?

The exact requirements of each merchant will differ, depending on the kind of company they have and their experience as a seller. If you have any inquiries, please don't hesitate to reach out to our affable Customer Success team to make a more mindful choice.

For Walmart Sellers, the Free Trial and Platinum Plans do not allow for unrestricted use of tools. If you would like to take advantage of all the features, the Diamond Plan or Elite Plan would be the best option.

Which plan offers Helium 10 Adtomic?

Adtomic is available in Helium 10 Diamond and Elite Plan, Adtomic is a marketing tool tailored to work on PPC campaigns and management.

Is Helium 10 available on multiple Amazon marketplaces?

Yes, Helium 10 is functional over multiple marketplaces, including the USA, Australia, Canada, UAE, etc.

Does a Freedom ticket require any separate purchase to be done?

As long as an individual keeps their Platinum, Diamond, or Elite Helium 10 membership up to date, they will get a subscription to Freedom Ticket for free. If someone does not have one of those plans, they will have to pay $997 for separate access to Freedom Ticket.

Conclusion: Which Plan is Better, the Helium 10 Platinum Plan or Diamond Plan?

As I have stated above Helium 10 Platinum and Diamond plan offers several features that are tailored for different Amazon seller levels; both of these plans offer a suite of tools that can help make things even better overall. The Helium 10 Platinum Plan is ideal for Amazon sellers or companies that are doing well financially right now and want to expand. The Helium 10 Diamond Plan is more beneficial for larger Amazon sellers and businesses since the features and tools they offer are more accessible than the Helium 10 Platinum plan.

If you are looking for an in-depth Helium 10 review, check out to get to know what Helium 10 has to offer as a suite of tools for Amazon selling.

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