Helium 10 Platinum Vs. Diamond Plan 2024: Which Suites Me Better?

As an Amazon seller making the right choice while searching for the right tool is Amazon selling tools is really tough. Since you leaned more towards Helium 10, you might be wondering about the question of whether Helium 10 Platinum Vs. Diamond Plan is best suitable for your selling operations.

Features of Helium 10	Diamond Plan	Platinum Plan
Freedom Ticket	✅	✅
Amazon PPC Academy	✅	❌ (With Token Connected)
Exit Ticket	✅	❌
User Access	Multi-user access (3 Users)	Single User Access
Black Box	✅	✅
Trendster	✅	✅
Xray	✅	✅
Cerebro	✅	✅ (Limited for Walmart)
Magnet	✅	✅ (Limited for Walmart)
Misspelinator	✅	✅
Frankenstein	✅	✅
Index Checker	300 uses/mo	150 uses/month
Listing Analyzer	150 uses/mo	50 uses/month
Listing Builder	✅	Limited Use
Alerts	Up to 300 ASINs	Up to 100 ASINs
Business Valuation	✅	✅
Inventory Management	✅	Up to 25 SKUs
Adtomic	$20k/mo ad spend included	❌
Portal Landing Page Builder	Up to 6 Portals	❌
Amazon Attribution	Up to 500 Links	Up to 20 Links
Market tracker 360 (Beta)	✅	✅
Amazon Affiliate Marketing	✅	✅

Major Differentiating Factors Between Helium10 Platinum Vs. Diamond Plan

You might have got an overview of some of the major differentiating factors that the Platinum or Diamond Plan has. These differentiating factors include almost all the important parameters, such as learning and amazon seller POV, Keyword Research tools, Listing optimization, Alerts, Product research tools, and much more.

1. Learning Aspect

One of the important aspects that you should focus on is the learning curve since this will help you make things better from a learning perspective. Both Platinum and Diamond plans offer Freedom Ticket, whereas the newest addition of Amazon PPC academy and Exit ticket (Building ecom business ready for exit) is only limited to Helium 10's Diamond Plan.

If you are a platinum plan user and are looking forward to getting along with the Amazon PPC academy, you can get it done using token-connected.

2. Keyword Research

Helium 10 offers several keyword research tools when it comes to performing keyword research; these tools include Cerebro, Magnet, and Misspellinator. Searching around with the relevant keywords and performing the right keyword research plays quite an important role in Amazon's selling operations. One of the major differentiating factors that you will encounter if you are a platinum user is getting limited access to Cerebro for Walmart, similar to the Magnet for Walmart is also limited in the Platinum plan.

Other tools and features that are offered in keyword research parameters are similar to Keyword research, including the Cerebro, Magnet, and Misspellinator for Amazon selling operations.

3. Listing Optimization

Listing optimization tools can be considered among some of the important aspects of Amazon's selling operations. Tools like Frankenstein, Index Checker, Listing Analyzer, and Listing builder are available in both Helium 10 Platinum and Diamond plans. Whereas some of the tools and features are limited if compared to both of these plans.

The Index checker offers 300 uses/month and 150 uses/month for diamond and platinum plans, respectively; similar to that, the listing analyzer offers 150 uses/month, and 50 uses/month for diamond and platinum plans, respectively. The listing builder offers limited access to the platinum plan.

4. Operations

The operations alerts include alerts, Inventory protector, refund genie, follow-up, inventory management, and business valuation (new feature). The alerts basically help in getting known about any cautious things regarding Amazon hijackers and product monitoring; the alerts track/monitor up to 300 ASINs and up to 100 ASINs for Diamond and Platinum plans.

The refund genie offers limited access in the platinum plan; if you look into the follow-up feature, you will be able to get 15000 emails per month in the Diamond plan and 5000 emails per month in the Helium 10 Platinum plan. The inventory management is very limited to 20 SKUs in the Platinum plan, and business valuation is available in both of the plans.

5. Analytics

Analytics is one of the most important parameters to look into when it comes to Amazon selling operations. The keyword tracker is different between the Platinum and Diamond plan; the diamond plan offers analysis on up to 5000 keywords and 2500 keywords, whereas the keyword tracker for Walmart is only available in the Diamond plan with a 250 keywords limit.

You can also use a market tracker for these plans as well; this includes up to 5 markets for the Diamond plan and up to 3 markets for the platinum plan. Profit analytics are available in both plans but are limited to 90 days in the Platinum plan.

6. Marketing

Marketing is one of the most important aspects you should focus on when it comes to scaling up Amazon selling operations. Some of the features are available for both Diamond and Platinum plans, whereas Adtomic, which is one of the best marketing tools offered by Helium 10, is only available in the Diamond plan, which basically gives access to $20,000/month ad spend included (PPC analytics and management) and is not available in the platinum plan. The Amazon attribution is limited to 500 links in the Diamond plan and 20 links in the platinum plan. The Portal product inserts are available in both diamond and platinum plans.

If we consider the Diamond plan offers 40 codes/100,000s scans per month, and 10 codes/10,000 scans per month in the Platinum pricing plan.

You can also access some additional features and tools, including market tracker 360 and Amazon affiliate marketing analysis.

Other Important Features & Tools Offered by Helium10

The features and tools offered by Helium 10 do not get limited to the ones mentioned above. It offers some other important features that can be of great use to Amazon sellers, some of them are mentioned below:

• Blackbox (Perform in-depth product research)
• Scribbles (Amazon Product Ranking Tool)
• Xray (Amazon & Walmart Product Analysis Tool)
• Index Checker (Easiest way to confirm Keyword Ranking)
• Keyword Tracking (Monitor your own keywords and competitors)

1. Blackbox

It is quite a challenge to find the right product for the user, but Black Box is a research aid that provides sellers with the goods they require. The search capability of Black Box is extensive, and it employs keywords, specific categories, and much more to offer the ideal product to the seller. The tool has an exact filtering attribute that furnishes more comprehensive data about an item, inclusive of its monthly performance, price variability, and more.

When Amazon sellers delve into Black Box, they have access to various tabs that reveal rivals, niches, and the appropriate product. This feature enables them to do a detailed exploration of a product that other competitors cannot even think of. Black Box does not confine itself to a particular Amazon marketplace, which implies that it extends the range of the search, and sellers can conduct their search across any Amazon market.

2. Scribbles

A product listing builder is available that provides keywords with high search volume. Scribbles are critical for product listing because the right keywords will make your listing more visible, thereby making it easier for people to find.

3. Xray

The Helium 10 Chrome extension provides a range of features, including Helium 10 Xray. It can take you directly to the Amazon marketplace to evaluate the competition for a particular product. Furthermore, it also provides multiple data points such as the item's inventory level, rating, the number of reviews, and much more.

4. Index Checker

If you are an Amazon merchant, it is advised to adhere to the conventions of Amazon, such as the keywords monitored by the online marketplace, product ratings, and more. The Index checker is an effective tool to identify which key phrases Amazon is focusing on and can help you eliminate any unwanted keywords.

For example, if your product is already listed and you have completed the keyword optimization, you should review its performance on Amazon. If Amazon does not list your product using a particular keyword, then you can remove that phrase.

5. Keyword Tracker

Optimization of a product's listing is always essential and can only be done when you know which keywords are ranking. A keyword tracker will give you an overview of the product's ranking according to the keyword. This tool will provide you with the search volume of your keyword and the rank of the product.

You can easily compete with other sellers with the help of the keyword tracker. Many vendors want their products to be on the first page of Amazon, and if you're one of them, then you must use the keyword tracker to attain your goal by listing your product with multiple keywords.

FAQs on Helium 10 Platinum Vs. Diamond Plan

Conclusion: Which Plan is Better, the Helium 10 Platinum Plan or Diamond Plan?

As I have stated above Helium 10 Platinum and Diamond plan offers several features that are tailored for different Amazon seller levels; both of these plans offer a suite of tools that can help make things even better overall. The Helium 10 Platinum Plan is ideal for Amazon sellers or companies that are doing well financially right now and want to expand. The Helium 10 Diamond Plan is more beneficial for larger Amazon sellers and businesses since the features and tools they offer are more accessible than the Helium 10 Platinum plan.

If you are looking for an in-depth Helium 10 review, check out to get to know what Helium 10 has to offer as a suite of tools for Amazon selling.