Are you still confused about whether to invest in Helium 10 or Viral Launch? Both of these platforms are undoubtedly offering the best feature, but which one would exactly best suit your needs? Read out this Helium 10 Vs. Viral Launch review to get answers to all your questions. 

Try searching best Amazon seller tools on any search engine, and literally, you will get hundreds of options in front of you within seconds. But is every tool mentioned over there worth trying? 

The answer is, Absolutely NO!

Amazon is a great marketplace, and thousands of sellers have already earned millions and billions of dollars. They have already been using the best Amazon seller tools for years now, and they are literally much ahead of you. 

But you don't really have to fret here.

Because even though you will be starting late, by just choosing the right growth software, you can literally get ahead in this journey very quickly. No matter how many dollars you really have in your pocket right now, there are many tools available in the market that are completely free to use. And even though you don't have much technical knowledge of what really goes into Amazon, there are many tools available in the market that are super beginner friendly. 

Are you wondering what these tools we are talking about? It's Helium 10 and Viral Launch! 

Read out this whole Helium 10 Vs. Viral Launch review ahead to explore which all-in-one growth software will actually best suit your business.

Quick Summary

Helium 10 and Viral Launch are two popular all-in-Amazon growth tools for Amazon sellers who wish to grow their business rapidly by finding the right products to sell. Both tools are highly reliable and offer flexible pricing options. But, since you are going to invest in just a tool, read out this Helium 10 Vs. Viral Launch comparison review, and get answers to all your questions quickly!

Helium 10 Vs. Viral Launch: Everything you need to Know

What is Helium 10? – Honest Helium 10 Review

Helium 10 Review

Manny Coates founded Helium 10 back in the year 2015, and from the date of launch itself, the tool has been doing wonders in the marketplace. Every Amazon seller is somewhere vouching for Helium 10 because it's the best all-in-one Amazon growth platform one could ever think of. Initially, Helium 10 was launched as a listing optimization tool, but in 2022, it's simply more than that. 

For that reason itself, Helium 10, as of 2022, has over a million users worldwide, and roughly 500k+ sellers are using their chrome extension. The best part is the tool supports more than 20 marketplaces worldwide

The USP of Helium 10, as compared to other Amazon growth tools available in the market, is the real-time data and insights it provides to its users in just a few clicks. Sellers can even discover and source products, optimize their listings, rank highest on the Marketplace, and manage their finances all with just one tool – Helium 10.

Helium 10

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Helium 10

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What is Viral Launch? – Honest Viral Launch Review

Viral Launch Review

Viral Launch is one of the best Helium 10 alternatives, and the major reason behind us saying this is the tool literally offers the same features as Helium 10 and is even affordable too. The tool was initially launched for Amazon sellers to develop effective Amazon advertising campaigns, but as of today's date, it gives every brand every type of tool they will need to scale their Amazon business

Through Viral Launch, sellers can find profitable products, opportunistic keywords, successful brands, and high-performing categories, all with just a few clicks. The market intelligence feature by Viral Launch is literally the USP of the tool. This feature allows sellers to understand the market, see upfront cost and profit, get accurate sales estimates, and explore whether they should source any product in the first place or not.

👉 Also read: Viral Launch Review: Skyrocket your Amazon Business and Sales!!!

Lastly, Viral Launch is just so popular for the real-time data and historical sales numbers it provides, so whenever you use it, make sure to check it out all!

viral launch logo

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Are you intrigued much by now? Why not just check out the Helium 10 and Viral Launch features quickly?

Helium 10 Vs. Viral Launch: Features Breakdown! 

Helium 10 Features at a Glance

1. Keyword Research

Helium 10 Keyword Research

Helium 10 offers three different keyword research tools to its sellers so that they can find the right keyword and rank higher quickly. The Cerebro tool basically helps sellers spy on competitors' keywords and check which ones are ranking higher. The Magnet tool helps sellers discover hidden opportunities, and the Misspellinator tool is all about sellers exploring commonly misspelled keywords that they can use for their keyword ranking. 

2. Product Research

Helium 10 Product Research

Similar to multiple keyword research tools, Helium 10 even offers three product research tools to users. First is the chrome extension through which sellers can validate their product ideas by just being on the browser.

Next comes the black box tool through which sellers can grab profitable product ideas. This tool even gives sellers instant alerts about new product ideas. And last comes the Trendster tool by Helium 10, through which sellers can check out the trends of any product.

👉 Also read: How to Use Helium 10 Trendster Tool to Search Seasonal Products?

3. Listing Optimization

Helium 10 Listing Optimization

Once the seller has explored the right product and keyword, the next step is to build a listing. For that reason, Helium 10 offers five different tools. The Frankenstein tool picks up the best keywords that would generate the highest traffic. The scribbles tool is all about the seller rechecking the listing and remembering all keywords. 

The index checker tool available here verifies all the products and the keyword, basically which product will rank for which keyword. And then comes the listing analyzer tool that analyzes the complete listing, and last comes the audience tool, where sellers get feedback from buyers on where they should optimize their listing.

4. Operations 

Helium 10 Operations

Helium 10 offers multiple operations tools for sellers to manage their everyday business on the marketplace. The inventory management tool here takes care of the complete inventory, the refund genie tool makes sure that no customer ever misses out on any refunds, and the inventory protector tool protects the inventory of the sellers even when they are not active. 

There's even a follow-up tool available here and an alerts option that makes sure that both the sellers and customers get frequent alerts. In this stage, Helium 10 even offers financial support to growing businesses if needed.

5. Analytics

Helium 10 Analytics

After operations comes the most important part of Amazon's business, and that's Analytics. For that, Helium 10 offers three tools, profits, market tracker, and keyword tracker. These three trackers basically give sellers a detailed analysis of the profits they can expect in the new future, how the market is currently performing, and how well their keywords are performing.

6. Marketing

Helium 10 Marketing

Not just analytics, Helium 10 even helps sellers with the overall marketing they would need in their Amazon growth journey. For that reason, Helium 10 offers two tools, Adtomic and Portals. These tools offer sellers game-changing insights into the marketplace. Adtomic is basically available for PPC campaigns, whereas Portals is available for building the best product landing pages.

Viral Launch Features at a Glance

1. Product Discovery

Viral Launch Product Discovery

The product discovery feature by Viral Launch helps sellers discover the right product for their business. Sellers over here can enter any desired keyword, and with the help of the advanced filter option, they can find the best of the best products within a few clicks. The filters available here are brand search, category scan, category search, keyword search, and more.

2. Market Intelligence

Viral Launch Market Intelligence

The market intelligence feature is the most popular feature of Viral Launch, which helps sellers validate the product ideas they have found in the previous steps. This feature basically gives sellers key data metrics of what they can sell on Amazon

All the seller needs to do here is go to the Viral Launch dashboard, click on the market intelligence option, and then enter any product name to get exact results. Sellers will then get access to key metrics like market trends, sales estimates, and competitor data. The tool even gives each product a unique rating and score, which we believe is much helpful for new Amazon sellers. 

3. Keyword Research

Viral Launch Keyword Research

The keyword research feature by Viral Launch is all about sellers getting access to the best and high-ranking keywords within a few seconds. This feature is literally a time savior; the powerful filters here can give any seller an upper hand over their competitors.

4. Competitor Intelligence

Viral Launch Competitor Intelligence

Other than market intelligence, the competitor intelligence feature by Viral Launch is something that we liked the most. This feature literally helps sellers know what their competitors are actually upto and how exactly they are performing so well. 

All the sellers need to do here is enter an ASIN of any product, and the tool will give them access to essential metrics like sponsored ad ranks, analysis and track indexation, price, sales, reviews, search volumes, keyword ranks, and more.

5. Listing Building and Analyzer

Viral Launch Listing Building and Analyzer

The listing building and analyzer feature by Viral Launch basically helps sellers optimize their listings so that each product can rank highest on the marketplace. It even allows sellers to import and optimize older listings so that they don't have to create a new one every time.

Similar to Helium 10, over here, too, sellers get a listing score after the deep listing test analysis so that they understand how well their products will perform after launch. 

Other than these features, Viral Launch even offers a Keyword manager feature, PPC automation feature, and product launch service to every Amazon seller.

Winner: The winner here undoubtedly will be Viral Launch because this software, because of its limited and straightforward features, will not confuse its users much. On the other hand, Helium 10 offers the best features, but learning it all might get complex for new sellers because of so many names.

Helium 10 Vs. Viral Launch: Pricing Plans (Which One is More Affordable?)

Helium 10 Pricing Plans

Helium 10 Pricing Plans

Helium 10 offers straightforward pricing plans; there's one free forever plan available for users to understand how the software actually works. Other than this, they also have four paid plans and a customized plan: 

Helium 10 Starter Plan: $39 per month, best suited for beginners

Helium 10 Platinum Plan: $99 per month, best suited for growing businesses 

Helium 10 Diamond Plan: $249 per month, best suited for expert sellers

Helium 10 Elite Plan: $399 per month, best suited for world-class sellers

If your business is already booming, and you are looking forward to grabbing one personalized plan for yourself, you can simply contact the team, and they will further plan solutions for you. 

Viral Launch Pricing Plans

Viral Launch Pricing Plans

Similar to Helium 10, even Viral Launch offers straightforward pricing plans, but over here, there is no free forever plan available yet. Instead, there is a 14-day free trial period available for sellers to check out the tool before making a legit purchase. Other than this, the paid plans offered by Viral Launch are: 

Viral Launch Essentials Plan: $69 per month, best for Amazon product research

Viral Launch Pro Plan: $99 per month, best for successful Amazon sellers

Viral Launch Pro Plus Ads: $199 per month, best for advertising and sales optimization 

Winner: The winner here is undoubtedly Helium 10 because the software offers a free forever plan, which is best for beginners who are thinking of stepping into the Amazon Marketplace. Even Viral Launch pricing plans are highly affordable, given that you must know what your business, at this moment, needs the most. 

Helium 10 Vs. Viral Launch: Customer Support Service Comparison

Helium 10 Customer Support Review 

From the Starter plan to the Elite plan offered by Helium 10, the team makes sure to connect to any seller at any given point in time they would need help. In fact, very recently, Helium 10 came up with a quiz section on their official website for sellers to decide which plan is right for them. Moreover, with platinum, diamond, and Elite plans, sellers get exclusive access to Facebook groups and slack channels to connect to other Amazon sellers

Other than this, Helium 10 even offers sellers multiple resources, like the freedom ticket course. They offer intermediate to advanced PPC training, a podcast series, multiple webinars, a guide to successful business exit and TACoS Tuesdays – free monthly PPC training sessions.

Viral Launch Customer Support Review

Viral Launch is much popular for its customer support service, the reason being, even with its Essentials plan, the team makes sure to give sellers advice and guidance whenever needed. And when it comes to the Pro Plus plan, sellers over there enjoy the 24/7 campaign monitoring and adjustments service. Nonetheless, with all Viral Launch plans, sellers get expert assistance; they can reach out to the team via chat, email, or phone. 

Apart from quick assistance, Viral Launch even offers sellers access to multiple resources. They do offer free courses – How to sell on Amazon and Amazon PPC Playbook. There's even a how-to guide available, Seller Podcast: Follow the Data, and ebooks and other free tools like Amazon FBA profit calculator.

Winner: Both tools are just so good when it comes to assisting sellers with their rights and wrongs. However, if we have to declare a winner here, it will be Helium 10 since the tool literally offers so many more free resources.

Helium 10 Vs. Viral Launch: Pros & Cons

Helium 10 Pros & Cons

Viral Launch Pros & Cons

Helium 10 Vs. Viral Launch: Chrome Extension Comparison 

Helium 10 Chrome Extension Review

Helium 10 Chrome Extension Review

Helium 10 is much popular for its free chrome extension that is now available for both Amazon FBA and Walmart sellers. With this Chrome extension, sellers can perform powerful product and keyword research from their browser itself. They can instantly search out high-selling and in-demand products by consumer demand charts offered by the extension. 

Next, sellers can even access product insights, sales estimates, and reviews for their potential product, in real-time, with just a click. The Helium 10 Chrome extension is used by over 700k Amazon sellers across the globe. Some of the best tools, Helium 10 extension, is really popular for our sales estimator, ASIN grabber, and profitability calculator.

Viral Launch Chrome Extension Review 

Viral Launch Chrome Extension Review

Similar to Helium 10, even Viral Launch offers an exciting Chrome extension to its users. The extension, as of now, is used by 60,000+ sellers across the globe, and installing it is even much easier. A seller just has to navigate to the Viral Launch launchpad and then install the Chrome extension there. 

With the help of the Viral Launch Chrome extension, sellers can explore new product ideas, high-ranking keywords, and other useful elements with just a click in real-time. The best part about the chrome extension is that the seller will not have to log in to their dashboard to access all these features. 

In fact, while exploring products and keywords, sellers can even browse through any marketplace. They can even get detailed insights into niches, product categories, metrics, and so much more.

Top FAQs on Helium 10 Vs. Viral Launch

What is better: Helium 10 or Viral Launch?

Viral Launch is quite a lot better than Helium 10 because there are no complex features available here. The learning curves here are also not as steep as Helium 10. However, if you are looking out for a free Amazon seller tool, you can definitely give Helium 10 a try.

Which is better: Helium 10 or Jungle Scout?

Helium 10 is better than Jungle Scout because it offers a free forever plan through which users can access all the tools offered by the software. As far as the accuracy rate is concerned, Jungle Scout data accuracy (84.1%) is much higher than that of Helium 10 (74%).

What is better: Jungle Scout or Viral Launch?

Both Jungle Scout and Viral Launch are the best Amazon sellers tools you can vouch for in 2022, but if you are on a search for an affordable one, you can definitely give Jungle Scout a try.

Is Viral Launch accurate?

Yes, the data accuracy of Viral Launch is said to be around 79.3%.

Who owns Viral Launch?

Casey Gauss was the founder of Viral Launch, but recently he stepped down from the company and started his very own exclusive blog space,, for the Amazon seller community.

Can I use Viral Launch for free? 

Viral Launch doesn't offer any free plan. However, the software offers users a 14-day free trial period to test out the features.

Conclusion: Which tool is accurate for sellers' growth on Amazon in 2024?

Helium 10 and Viral Launch are the most popular Amazon seller tools, and comparing both was undoubted quite a tedious task. The very first thing we looked into in both of this software was the ease of use; not every seller is well versed with the technicalities. And when it comes to Helium 10, using this tool for the first time can get a bit tricky because there are simply so many features on the table. On the other hand, Viral Launch has kept its software suite a lot simple, and the UI is highly beginner friendly. 

Next, we looked into the Accuracy of both Helium 10 and Viral Launch. Many sellers claim that Helium 10 is 74% accurate with its data, while, on the other hand, Viral Launch is 79.3% accurate. The difference here is about 5.3%, but we are definitely not asking you to believe these numbers, just for the sake of believing. Instead, we will recommend you use both tools for at least a month. 

Having said that, if you are tight on your budget, you can try Helium 10's free forever plan, and check out the features of Viral Launch through its 14-day free trial option. 

Last comes the feature of both the software suites. Helium 10 undoubtedly has a lot to offer to its users when compared to Viral Launch. From free resources, and powerful product research tools, to operations and analytics tools, you name it, and Helium 10 has got you covered all. Likewise, even Viral Launch comes with an exciting set of features, which we have covered in this review! 

That was all about Helium 10 and Viral Launch, wait no more, pick the best Amazon seller software and kickstart your Amazon seller right away!

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