When it comes to selling products on Amazon, you want to make sure that your products stand out. After all, with over 2 million sellers and an estimated 200 new sellers joining every day, how can you ensure that your products are seen? With that in mind, as well as the fact that there are plenty of ways to increase your traffic on Amazon listings without spending a fortune on advertising (which isn’t always easy), here is a list of 10 tactics that will help boost your site’s visibility and drive more traffic to your listing.
As an end result of the increased traffic, you will be getting more conversion rates over your product listing. You might be surprised by the fact that your Amazon has emerged as one of the most used search engines, I totally understand, you might be wondering how does an online shopping platform consider a search engine, well, people do have a lot of transactional and navigational queries since most of them are already for a product, why won't they search for a product over the largest ecom store/online marketplace in the world?
But the main question revolves around this single idea that how can you increase traffic on Amazon listing, well here are 10 steps that can help you to increase traffic on Amazon listing.
10 Ways to Increase Traffic on Amazon Listing | Grow your Amazon Business
Increasing traffic on your Amazon listing can be an excellent way to get increased conversions/sales, well this can be done using getting along with External traffic sources, working on Amazon SEO, and choosing the right type of traffic (i.e. whether its email marketing, social media, Google ads, etc).
Below mentioned are some of the simple steps that can be used to Increase traffic on your Amazon listing:
1. Create a Compelling Product Description
The first thing you want to do when looking to increase traffic on Amazon listings is to create a compelling product description. Any potential customers who land on your listing will read this, so it’s important that you use it to your advantage and make your product stand out. A product description should include a product title, a description of what the product is, how it works, how it benefits the customer, the price of the product, and the quantity that is available. It’s also a good idea to include any relevant keywords to help with your product’s Amazon SEO and make it easier for customers to find you.
On the other end, if want to make these product descriptions with the least effort while using artificial intelligence, here are some of the AI-powered writing tools that can help you.
2. Utilize Amazon Marketing Services
Amazon Marketing Services (AMS) allows you to promote your products to Amazon customers, who have already shown interest in purchasing products like yours. This is a great way to increase traffic on Amazon listings as it allows you to tap into Amazon’s massive user base and increase your product’s visibility. What’s more, Amazon will actually pay you for the privilege of promoting your products – which isn’t something that most websites offering similar services will do!
There are various things you can do to increase traffic on Amazon listings using AMS, but one of the most effective is to create and launch an Amazon Sponsored Products campaign. For this, you will need to create an AMS account, list the products you want to promote and choose how much you want to spend on the campaign. You can also select your target audience and bid amount – the higher your bid, the more exposure your products will receive.
3. Create High-Quality Product Images
This is one tactic that many sellers overlook, but one that will definitely help to increase traffic on Amazon listings: create high-quality product images. This is especially important if your products are niche or obscure and you’re not sure whether they will sell, as customers like to be able to see what they’re buying and know exactly what they’re getting. It’s best to use professional product images that show your products from every angle and are well-lit. This will allow customers to see what they are buying and give them the confidence to make a purchase.
If you want to take it one step further and really boost your product images, you can hire a professional photographer – or you can use Amazon’s product image service. If you do go down the Amazon route, make sure that you follow the guidelines that the company provides, otherwise, your images won’t be approved. One of the main reasons is that using high-quality product images can be really helpful in creating trust with customers, which can be one of the crucial steps in increasing traffic on Amazon listing.
You can use easy-to-use tools like Canva or Simplified to edit these images and videos.
- Canva (Easy to use interface, image & video editing tool)
- Simplified (All-in-one tool for image, video editing, and copywriting)
4. Run Sponsored Products Adverts
Sponsored product ads are another great way to increase traffic on Amazon listings. They work in a similar way to Google AdWords, in that you select keywords that potential customers might search for, and then create an ad that uses these keywords as well as your product title and description. A sponsored product's campaign will show up beside any search results that include your selected keywords and can drive targeted traffic to your Amazon product listing.
Sponsored product ads also allow you to bid on clicks, so you can decide how much you want to spend on the ads. You can even set up automatic campaign budgets if you want to make sure you aren’t going over budget. If you don’t have any experience with paid advertising, it’s best to use a service like AdWords to make sure that you are targeting the right keywords and are getting the best return on your investment.
5. Send Paid Traffic to Your Product Listing
Another great way to increase traffic on Amazon listings is to send paid traffic to your product listing. This is similar to sponsored products, except you aren’t bidding on keywords – you are paying to show up beside any search results on Amazon. This is a great way to drive traffic to your product listing, especially if it is new or not getting much attention. You can use the Google Ads campaign, Facebook ads, or other social media platform feature to send paid traffic to your product listing.
However, unlike sponsored products, you will want to target people who are searching for products like yours so that they are more likely to click on your ad and arrive at your listing. You will also want to set a high budget for this type of ad, as you are paying for every click even if no one purchases anything from your listing.
6. Add a Product Video
Product descriptions are important, but product videos are even better. After all, no one (except maybe a speed reader) will be able to read a product description while they are watching your video! This might sound like a big investment, but you can hire a freelance video producer to create a short video that highlights your product’s best features and benefits. There are even companies that will create custom videos tailored to your product and your brand – this is definitely worth investing in, as it will help boost your sales and increase traffic on Amazon listings.
7. Bundle Your Products Together
Another great way to increase traffic on Amazon listings is to bundle your products together and create a kit or a package deal. This is a great tactic if you have multiple products that could stand alone, but aren’t really selling. You can bundle your products together to create a kit that provides added value to the customer. This will not only help boost the sales of your less popular products, but it will also increase traffic on Amazon listings.
You can add the kit or package deal to your existing product listing or create a new listing to sell it. You can also use FBA to bundle your products together for shipping. This is especially useful if you want to bundle items that don’t mix well together or if you want to bundle fragile items together and ship them as one package.
8. Use Amazon Sponsored Ads and Product Ads
If you have a lot of money to spend on increasing traffic on Amazon listings, then you can create and launch Amazon-sponsored product ads and product ads. These are very similar to sponsored product ads, except they will appear at the top of search results and product listings. These ads have the potential to drive a lot of traffic to your product listing and are a great way to scale your Amazon business.
However, they are also very expensive and are aimed at established Amazon sellers with a significant amount of money to spend. It’s important to note that sponsored product ads and product ads will only show up when someone searches for a specific product – not when they are browsing through different product categories.
You can make your way around Amazon PPC campaigns, tools, and much more using some excellent tools like Helium 10 or Viral Launch for starting off with Amazon PPC campaigns. Just in case, you are looking forward to making your way around all Amazon selling operations, Helium 10 can be an excellent choice.
9. Offer Free Shipping
This one isn’t exactly a tactic, but it is definitely worth mentioning here when it comes to increasing traffic on Amazon listings. If you can afford to offer free shipping, then you definitely should. Although it will increase your overall costs and eat into your profit margin, it will also help you to stand out from your competitors and drive more traffic to your product listings. You can offer free shipping on a certain percentage of your products or you can offer it on all products if you have the volume to support it. It’s important to check with Amazon to make sure you aren’t violating any rules and regulations before doing so.
10. Leverage Influencer Marketing
Finally, one of the best ways to increase traffic on Amazon listings is to leverage influencer marketing. This might sound complicated, but it’s actually pretty simple: find someone who has a large following (preferably in your niche) and pay them to promote your products. This can be anything from a simple Instagram post to a YouTube video review – the more high-profile the person, the better. Now, you should definitely expect to pay influencers a small fortune for their services. But, it’s a small price to pay for someone with a following in the millions to promote your products and help you increase traffic on Amazon listings.
Top FAQs on How to Increase Traffic on Amazon Listing
How important search ranking is for Amazon product listing?
Search ranking is very important for Amazon sellers; it's the visibility that gives your product a chance to be found by potential customers. When you have a good ranking, you're more likely to get noticed by shoppers and eventually be seen as an option when they want to buy a product.
How can organic rankings help in Amazon product listing?
Organic ranking is the process of showing a high ranking on Amazon for your product. People want to buy products that have good ratings from other buyers. This means that if your product has a high rating from other buyers, people may be more likely to buy it. By getting organic rankings on your product listing, you can help increase your sales on Amazon.
What is an Amazon product listing?
An Amazon product listing is when a product is uploaded to the Amazon website for sale. The listing contains all the details about the product including its description, size, and price. It also has a picture of the item. A product listing can be used to sell any type of item, including books, electronics, clothing, toys, and more. By creating a good-looking Amazon product listing, you’re more likely to sell your products.
What are the different ways to increase external traffic to Amazon listings?
There are many ways to increase external traffic to your Amazon listing. You can do this by optimizing your Amazon Listing for keywords, creating backlinks, or increasing product visibility. Optimizing your listing for keywords involves using a tool like Helium10, JungleScout, etc. which will show you how many people are searching for specific keywords in related categories. Another effective way to drive external traffic to your Amazon listing is through paid advertising.
What ways can be used to increase organic traffic on your Amazon product listing?
There are many ways to increase organic traffic to your Amazon listing. The most important thing is to keep your listing updated and make sure that it accurately represents your product. If you have a new product, you should include all the details about it in the listing, including the features and benefits. You can also create a more compelling title and description that will help get more attention from potential customers. You can also use tools like Helium 10, JungleScout, Viral Launch, etc. for Amazon product listing.
Conclusion: How to Increase Traffic on Amazon Listing?
Ultimately, increasing traffic on Amazon listings boils down to two things: Increasing product visibility and getting the right people to your product listing.
To achieve all this you can use the above-mentioned steps to make your way around increasing the traffic to your products.
Hopefully, these simple steps can help you to increase your traffic over Amazon product listing.