In recent years, the entire world has been driven almost entirely to digital commerce. The e-commerce industry is becoming even more competitive as both large retailers and small business owners sell online. Amazon alone already has 476,000 new sellers this year and joins 1.5 million active sellers worldwide.

Success in this increasingly competitive industry requires having the right knowledge, skills, and tools. Whether you are a new entrepreneur or running a solid business, you need reliable tools to manage your Amazon business. With hundreds of software tools on the market, you need to learn how to distinguish between tools that are useful and tools that are just add-ons.

There is no single path to success when it comes to selling on Amazon. The market is very competitive, and if you want to be successful there, you must be miles ahead of your competitors. One of the best ways to get an edge over your competition is with Amazon Seller Software.

Finding the right tool for your specific needs will help ensure your long-term success in the Amazon marketplace. This blog will go over two of the most desirable tools considered all-in-one software bundles that can skyrocket your career on Amazon, so it is ZonBase Vs Helium 10!

What is an All-in-One Software for Amazon?

If you run an online business, you know how crucial it is to have the right tools. With so much competition out there, finding a tool that stands out from the rest is necessary. That's where these all-in-one software bundles come into the picture. These softwares are a powerful set of tools that helps you improve your Amazon sales and rankings.

Amazon's all-in-one software tool is a software package that streamlines every aspect of your business, from monitoring product research, keyword research, bid optimization, operations, analytics, marketing, and more. Amazon selling tools include software that calculates Amazon's commissions, search engines that research keyword demand, and management systems that organize your brand product inventory.

Simply put, our all-in-one software eliminates many of the most difficult components of Amazon FBA. There's always been a better time to enter the Amazon sales space, but private label sales still need to be solved. For example, finding profitable products with low competition but high demand is becoming increasingly difficult.

If you want to stand out, you need tools that provide relevant and actionable data. With some of the software's keyword and product research tools, you can instantly measure demand, monitor competitors, and identify uncompetitive opportunities. And nearly one million other ground-breaking features, which will save you thousands of hours of manual work and allow you to focus on what really matters.

Competing in today's Amazon environment is nearly impossible without the backing of strong data, advanced automation, and optimization capabilities, and powerful marketing and advertising tools. Having software that includes all the features solves these challenges. So, the two mention-worthy contenders in today’s blog are ZonBase and Helium 10, which can basically solve all your business problems and give it a boost.

Helium 10

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What is ZonBase? ZonBase Review

Zonbase reviews

In 2021, the AMZ Marketplace accommodated roughly 450,000 new providers. Considering the current total of over two million active traders on the site, this is a significant increase. This growth indicates that nearly a quarter of new entrants to the demand has recently entered.

Considered the most authentic and affordable software today, ZonBase is Amazon's supplier managing system. It is an all-in-one software solution that provides Amazon merchants with all the tools and services they need to overpower the Amazon marketplace. ZonBase is a leading business solution that offers a wide range of tools to help vendors automate key business processes.

The software offers product research, keyword research, and list optimization tools, along with other tools and bespoke services. Some of the most popular tools in ZonBase's suite are the Zon Chrome Extension, ZonResearch, and the Reverse ASIN Tool. Read on to learn more about these tools.

Zonbase makes it easy to bring your products to market, find out what's selling, and get sales insights. It give you the right tools to make money and grow your business, including Zonbase Chrome Extension, ZonResearch, Hot Products Search, Sales Estimator, Keywords, Reverse ASIN, Zontracker, and List Search.

The advantage of this approach is that you can centralize all the tools you need as a vendor. No need to buy another product research or keyword research tool. No need to log in to multiple accounts or websites to perform multiple tasks. ZonBase offers every tool imaginable at a reasonable price.

What is Helium 10? Helium 10 Review

Helium 10 Review

Another widely used marketing tool is Helium 10. All necessary components are now included in one package. Naturally, the Helium 10 is considered as the best alternative to the other Amazon Seller Suites. Helium 10 is a comprehensive suite of Amazon selling tools that help you research products, optimize listings, rank for keywords, and more.

Helium 10 has everything you need to take your Amazon business to the next level and increase your sales. Sellers can view key business data such as trends, keyword research, product research, profit forecasting, inventory management, trend analysis, advertising solutions, and more than 20 tools and features to help grow your Amazon business.

Helium 10 Amazon FBA software supplies a suite of tools for outcome research, keyword research, as well as other business processes. This software offers multiple features, but the most popular are Helium 10 Cerebro, Helium 10 Xray, and Helium 10 Chrome Extension.

Among other things, it improves product visibility, forecasts product demand, maintains inventory levels, and simplifies operations. Helium 10 is designed for new and existing Amazon sellers, and this tool is designed for businesses of all shapes and sizes looking to grow their Amazon business.

Over one million Amazon sellers use Helium 10 to get the most accurate market information to grow their business, increase profitability and increase product exposure. Moreover, Helium 10 exceeds expectations in a lot of spheres and has proven to have claimed one of the top spots as an all-in-one suite.

Major Differences between ZonBase and Helium 10

Helium 10 and ZonBase are almost alike. But when we speak of Helium 10, it has got a 96 percent accuracy rate and is believed to be a better alternative to its competitor.

In the real market, Helium 10 has been regarded as a more precise Amazon tool. What differentiates Helium 10 from ZonBase is the profits dashboard, products landing page builder, market tracker, sales statistics, refund genie, inventory protector, and warning for questionable account activity.

About the pricing, both the Amazon seller tools are almost on the same scale. And both of these tools have an extra plan, besides the usual three plans, that come with a few more additions.

But about Helium 10, it comes with a few add-on plan recharges. Although, these add-ons require a paid Helium 10 subscription.

While ZonBase offers tools such as product research, keyword research, listing optimization, PPC management and review management, Helium 10 has got its users covered with similar features along with additional features such as inventory management, refunds, and alerts for hijackers and product suppression.

A unique feature that ZonBase has got is the ‘Get $402' offer.

ZonBase has come up with an affiliate program where you get 50% of every dollar generated from the people you have referred the website to. Then the website even provides additional cash incentives on the number of conversions.

ZonBase Affiliate Program

Features Comparison | ZonBase Vs Helium 10

Both Helium 10 and ZonBase are all-in-one software packages with similar tools. The only way to decide which is best for your business is to look at the key features.

Features of ZonBase

This tool allows you to monitor your advertising spend and gain valuable insight into your business data. It also has an inventory forecast or store manager feature that monitors inventory and suggests restock dates. So, let's check out the below-mentioned features.

Zon Chrome extension

ZonBase's Chrome extension tool can quickly validate your product ideas. This tool gives you access to confidential information about your product options so you can make the best choice. This tool gives you accurate monthly sales forecasts and average monthly and unit sales.


ZonResearch works like an X-ray tool on Helium 10. Still, it's a pure product research tool without distracting extras. It is an advanced search tool that searches millions of products in Amazon's product database to provide your business with the most profitable product options.

This tool offers various filters that you can use to narrow down your product search based on your preferred criteria. Find the best-selling products on Amazon based on monthly reviews, keywords, ratings, categories, and even prices.


ZonTracker is a keyword tracking tool by ZonBase that works just like Helium 10's keyword tracker. This tool lets you know how your product ranks and view your keyword's ranking history. Using this tool, you can discover where your product ranks for specific keywords and monitor your competitor's ranking for the same set of keywords. This way, you're aware of your competitor's moves.

Reverse ASINs

Reverse ASIN is a competitive analysis tool that gives you a clear picture of your competitor's product listings. You can use this tool to find out which keywords are already ranking, and this helps us deliver targeted advertising. The tool also has a word frequency feature that lets you see which words frequently appear in your competitor's keywords. The Reverse ASIN tool works the same as the Cerebro tool on Helium 10.

Sales Quote

Have you been looking for a way to determine the demand for your products before sourcing and selling them? You can do this with the ZonBase Sales Calculator. This tool provides an average monthly sales forecast for each product option. Use an extensive database curated based on the current market and competitive trends. With the Sales Estimator, you can see how many units of your product you might sell in a month and the potential revenue your product provides.

ZonBase Hot Products

Product research begins with generating product ideas and does not end with generating product ideas. You also need to find genuine suppliers to source your products. The Hot Products tool is a product research tool that validates your product selection and provides access to a list of authorized suppliers. This tool uses sales trends and ratings to create an extensive database of suppliers.


Keyword Tool is ZonBase's keyword research tool, much like Cerebro. ZonBase's Keyword Tool has advanced filtering capabilities to narrow your search. Moreover, this tool can help you uncover hidden information about your keywords to improve your SEO and PPC strategies. Generate a powerful keyword list that moves your list to the first page of search results. Also, each keyword is assigned a relevance score so you can determine how relevant your keywords are to your product.


Imagine spending hours researching keywords only to find that you still need to add some keywords to your listing. With the Listify tool, you don't have to take that risk. This tool is very similar to the Helium 10 tool Scribbles. Listify ensures you get all the relevant keywords by entering them in the box, highlighting the ones you've already used, and showing you where they've been used. So you can maximize the potential of your keywords.

Profit Tools

ZonBase's analytics tools help you monitor your business' finances and see how your marketing efforts are turning into money. You want to see your earnings before spending money on advertising.

Features of Helium 10

There is also a long list of similar tools, and new sellers are using the Helium 10 collection. Here are some of the most opted-for tools:

Helium 10 Chrome extension

Helium 10 provides an extensive range of product research tools. But unlike ZonBase, where every tool shines individually, the Helium 10 extension shines in the product research category. The Helium 10 Chrome Extension Tool provides a basic overview of market demand and product insights, ratings, and sales forecasts.

The Chrome extension is the star of Helium 10's product research suite, but the software also offers other product research tools such as Black Box and Trendster. Helium 10 Black Box is a product research tool, and Trendster is a primary seasonality indicator.

Helium 10 Cerebro

Helium 10 offers many keyword research tools, but this one is the star of the category. Cerebro is a reverse ASIN tool that allows you to enter any product ASIN and quickly generate an extensive list of matching keywords.

Helium 10 Xray

The Helium 10 Xray tool is a product research tool built into a Chrome extension with advanced keyword research and sales data capabilities. Using the Helium 10 Xray tool can be confusing as it is primarily a product research tool, and we expect it to act as a keyword research tool. Another feature of the Helium 10 Xray is the ability to view the total number of reviews for competitors.


Scribbles is Helium 10's Listing Optimization tool that monitors keyword usage to ensure your listings are well-worded and don't miss any keywords. Indicate which keywords are used and which are not and should be included in the list. This tool also monitors character length. So, if you sell in multiple niches, you can customize the length of your text with no character limit.


Magnet is a keyword planner tool that allows you to enter seed keywords and get relevant keyword ideas to improve your listings and search rankings. The tool also offers advanced filters to narrow your search.


Frankenstein is more of a “keyword processor or organizer” than a listing optimizer. This tool searches the keyword list for the most used keywords. Next, create a more manageable set of keywords for your list.

Profit tools

This is one of Helium 10's Amazon analytics tools. Profit Tool or Sales Tracker (Helium Tracker) allows you to monitor your business data and see numbers at a glance. This tool tracks product sales trends to show you which products are increasing or decreasing in sales. ZonBase's winning tool is a perfect fit for this tool.

Inventory control

The software provides inventory management tools to monitor orders and forecast inventory or inventory levels. The tool also has presets that let you customize shipping speeds and lead times and access estimated restock dates.

Note: Helium 10 has more tools in its suite, but each category has its most important tools. Additionally, you can merge most of its tools, but others are very advanced and may only be available to some sellers.

Pricing Plans Comparison | ZonBase Vs Helium 10

ZonBaseHelium 10
Pricing starts at$37 per month$39 per month
FeaturesListing optimization can use paid advertising, use more keywordsMagnet tool, PPC Manager, Cerebro
Best forZonBase having more than 2000 reviews, has now become the best-rated product finder tool. These reviews belong to the top three popular websites.Helium 10 will help you make important decisions about your brand and product both. The tool will guide you through a proper research that will help you find out what niche is best for you to expand your business.
User interface4 out of 5 ratings for ZonBase's user interface5 out of 5 ratings for Helium 10's user interface
Value for moneyZonBase is affordable and comes with the most prominent tools for your product research.If you want to have access to a lot of tools for less price, Helium 10 would be the best option to go for.
Customer SupportZonBase has got 4 out of 5 stars when it comes to customer support. The Amazon tool has just entered the market and is still good at guiding people out of their queries.Helium 10 has been in the game for a long time now and has got a great support team. With a 5 out of 5 rating, the Amazon tool will prioritize your questions. You can contact Helium 10 support team by submitting your request on their page.

ZonBase Pricing Plans

ZonBase has got three separate pricing plans that come with a 7-day money-back guarantee.

They are divided into Standard Plan, Legendary Plan, and Diamond Plan. Well, that's not just it, there exists one more plan called the Plus Plan. When we talk about the pricing plans of ZonBase, it has got you covered with some really reasonable prices that won't affect your pocket much. Let's get to know these plans in depth. 

ZonBase Pricing

The Standard Plan is available for $37 per month, and if you go for the annual subscription, you will have to pay $354, which will be billed annually. The plan comes with ZonResearch tool (10 per day), Keyword Base (10 per day), Reverse Keywords (10 per day), ZonTracker (40 per day), Sales Estimator (40 per day), Hot Products (10 per day) and also Listify (10 per day).

Along with all of these above-mentioned features, you also get 1 store integration alerts, 1 store integration profit, and 250 ASINs for wholesale grading.

Then when we speak of the Diamond plan, it will cost you $297 per month. And if you choose to go for an annual subscription, you will have to pay $2394, which will be billed annually.

Here you get the features such as an Amazon FBA Master Class Course, Weekly QnA Session with Amazon Expert, Chrome Extension research (1000 per day), ZonResearch (1000 per day), Keyword Base (1000 per day), Reverse Keywords (1000 per day), ZonTracker (5000 a day), Sales Estimator (5000 a day), Hot Products (1000 a day), Listify (1000 a day) along with 3 Store integration with Upto $30k Ad Spend/ Month ZonPPC, as well as 7 Store integration Alerts, 7 Store Integration Profits and 10,000 ASINs for Wholesale Grading.

Next up is the most recommended plan, which is the Legendary Plan. This plan will cost you $97 per month and $804 if chosen to be billed annually. The features that you get here are Chrome Extension (250 a day), ZonResearch (250 a day), Keyword Base (250 per day), Reverse Keywords (250 per day), 1000 per day ZonTracker research, 1000 a day Sales Estimator, 250 per day Hot Products, Listify searches 250 a day.

Then along with all of that, you also get 1 Store integration with up to $30k Ad Spend/ Month ZonPPC, 3 Store integration Alerts, 3 Store Integration Profits, and 1000 ASINs for Wholesale Grading. A unique thing about ZonBase that we would like to tell you about is the Plus Plan. Although it comes in a limited entry category and currently is not available, you can join their waitlist and have this awesome plan availed for yourself in a few days.

ZonBase Plus Plan

This plan includes features like product listing optimization, Product photo enhancement, Product launch, PPC + Account management, and Diamond subscription to the ZonBase. Along with everything, this plan will also have a Weekly q&a session and prioritized Customer support. This Plus Plan is the best plan for your home run potential product ideas.

If you are unsure about which plan to pick from, you can always have guidance from the experts at ZonBase. You can get in touch with them through the website and discuss what doubts you have and what plans would be the best for you and your business. You can simply contact them through the option available in the pricing section. Having to get in touch with them will also give you an opportunity to discuss your customized plans and solutions, where you can have your preferred feature availed for yourself.

Helium 10 Pricing Plans

The Helium 10 pricing plans seem too reasonable when they are compared to what services and feature the tool offers. As we mentioned, Helium 10 has all the features available from other Amazon research tools; along with that, it has its own tools and their versions to help you pick the best product and niche. This tool, the Helium 10, is the best tool to have by your side if you are an Amazon seller. Now let's talk about the pricing plans that Helium 10 has got.

Helium 10 has got three separate plans, along with an Adtomic plan, which is basically a bundle, and it even comes with a few add-on plans, which we will discuss below.

The three plans, Starter, Platinum, and Diamond, are available for both monthly and annual billing. Where if you choose a yearly plan, you save up to 25% per month on each plan.

Helium 10 Pricing

You can get started with Helium 10 with an extra discount of 20%. Use the coupon code “BLOGE6M20” to get 20% Off for 1st 6 months.

To begin with, we have it has a Starter plan available for $39 per month. This plan is the best one if you are a newcomer in the Amazon business field. It will help you understand the tools and features that Helium 10 has got and will also help you grow in the Amazon product-selling business.

  • Here you get access to the tools such as Xray, Xray for Walmart, and even limited access to Black Box; you can have one user and can connect two seller accounts. Although the listing optimization is limited, you get access to all the keyword research tools from Cerebro to Magnet, including the Magnet for Walmart.
  • One thing we would like you to take note of is that the keyword research tool has limited access to the Starter plan.

Then comes the Platinum plan, which is available for $99 per month. This is perfect for the ones who are growing their business and are looking for options that would help them boost it more.

  • The Platinum plan comes with access to 20 tracked products, up to 500 keywords can be tracked under this plan, along with having two of your Amazon seller accounts connected. Then talking about the Product research tool, you get access to all three tools that too without any limitations.
  • Keywords research is also covered in the Platinum plan without any limitations, while the listing analyzer has 50 uses along with access to Scribbles and Frankenstein.

Coming to the Diamond plan, it is available for $279 per month and is a perfect match for expert sellers looking to scale up their business. This plan will grant you access to every tool available on Helium 10; here, you have 150 uses of listing analyzer, and you can have 200 tracked products, get up to 2500 keywords tracked, have 5 seller accounts connected together, and also have full access to product research tool, as well as keywords research tools.

Adtomic Plan

This is a bundle plan, which is available for $449 per month and includes everything from the Diamond plan along with more features to create, manage, and optimize PPC campaigns. Here you can even have clear and actionable analytics, AI-powered suggestions, advanced templates and automation.

Helium 10 Adtomic and Diamond Bundle

Then coming to the add-on plans, there are three tools available which you can add along with any of your already existing plans. Here, you have options from the AI-powered PPC tool ‘Adtomic,' which you can add for $199 per month (starting price) and Market intelligence tool ‘Market Tracker 360' is available for $500 per month, which is a starting price.

Then the Elite training add-on, which is a networking and training tool reserved for top-tier sellers available for a starting price of $399 per month.

These pricing plans would help you find the perfect tool to be your Amazon product research companion.

Before we move towards the end, let's get everything sorted and have a table figured out showing the differences between both Amazon business tools. Follow the table below to have your doubts cleared and have a chart ready to look at while choosing your product research tool.

Top FAQs on ZonBase Vs Helium 10

What is ZonBase used for?

ZonBase is the leading Amazon product research tool that helps thousands of Amazon sellers of all sizes to make data-driven decisions and grow their Amazon business profitably. Using this tool, the seller can discover winning products from 20M+ products present in ZonBase’s extensive proprietary database!

Can I try ZonBase for free?

ZonBase offers a 7-day free trial to all its new users that help them to test this amazing tool for free. If you want to build a profitable Amazon business, sign up for a ZonBase free trial.

Does ZonBase offer a Chrome extension?

Yes, the Chrome extension of ZonBase allows you to get accurate Amazon sales estimates. With Chrome extension, the sellers can easily discover Amazon FBA product ideas.

Does ZonBase allow me to use the Chrome extension while I am on the free trial?

Yes, you can use ZonBase Chrome extension if you are on the free trial. You need to create a ZonBase free account and pick a monthly or annual Legendary plan, and you will be able to use its Chrome extension

What is the use of Helium 10?

Helium 10 is an advanced tool for Amazon FBA sellers that helps them to manage and grow a thriving Amazon business. By using Helium 10, the sellers can manage and sell products, search for potential keywords, optimize product listings, manage inventory and more.

Which Helium 10 plan is right for me?

Choosing the Helium 10 plan entirely depends on your Amazon business model or where you are in your FBA seller journey. If you want to make a more informed decision, then you can contact the Helium 10 customer support team, which will help you to choose the best plan for yourself.

Which Helium 10 plan includes Adtomic?

If you want complete access to Adtomic, you must purchase Helium 10 Adtomic & Diamond Bundle, or else you can get it as an add-on for other plans.

Conclusion: Which do you Prefer? Zonbase Vs Helium 10

Well, it is quite difficult to choose one just for the sake of it, because something might work for one but not for another, so the true judge is you.

If you've read this far in this ZonBase Vs Helium 10 Review, you already know which tool is best for your business. Both tools work well, and each has its strengths and weaknesses. Helium 10 is much more comprehensive, but ZonBase is still a great tool. Helium 10 can be expensive and confusing, but ZonBase is intuitive and easy.

Ultimately, the best software for your business depends on your business and your customer base’s needs. But if you are a new seller on a tight budget, ZonBase is undoubtedly your best choice. Even if not, you want a functional and affordable tool that can save you a few bucks, so check out Helium 10 Amazon software, it surely will not disappoint you!

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