Ready to Elevate Your Walmart Selling Game with Helium 10 for Walmart!

Whether you are an Amazon seller or a Walmart seller, having Helium 10’s companionship by your side is definitely going to be a plus point for you. You might already know that Helium 10 can be of great use for Amazon sellers, but what about Walmart sellers? Is there something like Helium 10 for Walmart and how does it work? Is it similar to what is offered for Amazon sellers?

In the current scenario where most sellers are targeting Amazon, Walmart has emerged as an excellent resort in terms of a marketplace with low competition. Having Helium 10 by your side can be of great use for Walmart sellers, the keyword research, product research, and everything else automated in a single place.

In this article, I’ll be clearing some of the common doubts that might be rambling around your mind about Helium 10 being used for Walmart. I’ll also be working on some of the parameters that make Helium 10 a trustworthy choice for Walmart Sellers

Can I Use Helium 10 for Walmart?

Yes, you can Helium 10 for both the marketplaces including Walmart and Amazon. Where other similar tools are limited to a single marketplace, Helium 10 works on both Amazon and Walmart marketplaces.

However, it is worth mentioning that not all the features offered by Helium 10 for Amazon are available for Walmart. Some of the features and tools that are available for Walmart sellers include Cerebro, Magnet, Keyword Tracker, and Profits.

🆚 Walmart Vs. Amazon Marketplace for Sellers

Before we take a better analysis of some of the primary features and tools offered by Helium 10 for Walmart sellers, let's start off with a quick comparison between Walmart and Amazon Marketplace from a seller's perspective.

Fulfillment FeesWalmart Fulfillment Services (WFS) generally has lower fulfillment fees across a wider range of size tiers compared to Amazon FBA.Fulfillment by Amazon (FBA) fees start at $2.50 but can be higher depending on the product size and weight.
SaturationWalmart has around 33,000 sellers, offering less competition.Amazon has around 2 million sellers, making it a more saturated marketplace.
Monthly Subscription FeesWalmart does not charge any monthly subscription fees for its seller account.Amazon charges $39.99 per month for its Professional selling plan.
Referral FeesWalmart charges referral fees ranging from 8% to 20% of the sale price, depending on the product category.Amazon charges referral fees ranging from 8% to 20% of the sale price, depending on the product category.
Customer BaseWalmart has a decent customer base with up to 100 million unique visitors per month.Amazon has a vast customer base with over 200 million visitors per month in the US alone.
Ease of UseWalmart's application process is more stringent, requiring proof of ownership, experience, and other qualifications.Amazon's application process is simpler and more accessible to new sellers.
AdvertisingWalmart is less saturated with advertising, with only 1.6% of its sellers currently advertising.Amazon has more advertising saturation, making it more competitive for ad placements.

If we compare both of these marketplaces from a seller's perspective, Walmart offers lower fulfillment fees, less competition, and no monthly subscription fees, making it an attractive option for sellers looking to diversify their sales channels. However, Amazon has a larger customer base and a more accessible application process, making it a popular choice for many sellers.

Well, on a personal note if you seek the comparison across these different parameters, it is pretty much evident that the ones who prefer lesser competition in visibility, reach, and advertising can take advantage of Walmart to a greater extent, whereas the sellers who seek to get along with a bigger user base, Amazon might be a better option to get along with.

Features Offered by Helium 10 for Walmart Sellers

Helium 10 offers different features and tools that can be used for Walmart selling operations, these tools include:

Let’s have a quick glance at the tools mentioned above to have a good analysis of how Helium 10 can help Walmart sellers.

Cerebro by Helium 10 for Walmart Sellers

Helium 10 offers 3 different tools under the Keyword research section, including Cerebro, Magnet, and Misspellinator. Under all of these tools that are mentioned above Cerebro can be used for Walmart in terms of performing an in-depth analysis using the Reverse product lookup. After you have successfully logged in to Helium 10, go to the tools section in the Dashboard and select the Cerebro + Walmart button shown.

Cerebro for Walmart Sellers

After you are directed to the Cerebro page, you’ll be shown to fill in and select sections across options like Amazon marketplaces and Walmart US marketplace. Since we are looking forward to using this feature for Walmart US, you can select it and enter the Walmart ID to get a complete analysis around that ID for keywords.

The data shown after running an analysis across Helium 10 Cerebro for Walmart include search volume across Walmart and Amazon, Competing products, Sponsored products, Match type (Sponsored & Organic Match), Organic rank, and Sponsored rank.

On the brighter side, if you are an Amazon seller, you can compare the search volumes across both Amazon and Walmart. From a seller's perspective who is confused about whether Amazon is the right choice or Walmart, these different parameters can be quite useful for making the right decision for further operations.

Also read 👉 Helium 10 Cerebro review

If you are performing an analysis using Cerebro, here’s a bunch of filters that are offered by Cerebro for Walmart sellers, this includes Walmart search volume, Amazon search volume, Organic rank, Sponsored rank, phrases containing, competing products, word count, match type, best seller along with the “exclude phrases containing” filter option as well.

Advanced Filters offered by Cerebro for Walmart Sellers

Now comes the other tool Helium 10 under Walmart's selling operations, which is the Magnet. Let’s take a glance at this other Keyword research tool available for Walmart sellers.

Helium 10 Magnet for Walmart

Similar to Cerebro, Magnet can be found in Tools >> Keyword Research >> Magnet.

As the name suggests, Helium 10’s Magnet works as a magnet in terms of searching the suggestions for any keyword that you search for. The Helium 10 Magnet has 2 different options which include Find Suggestions and Analyze Keywords.

Similar to what was available for Cerebro, the Magnet also offers different marketplaces to work on, since we are now working on the Walmart ecosystem, select the Walmart US marketplace.

Helium 10 Magnet for Walmart

As a Walmart seller, you can look forward to a Keyword search summary of the keyword phrases that are related to the search query, keyword distributions, word frequency, match type, search volume, competing products, and more.

Also read 👉 Helium 10 Magnet Review

Whereas if you look forward to the Analyze Keywords option, you can analyze around 200 keywords on the go, in addition to that, you can also add the keywords from my list.

Keyword Tracker by Helium 10 for Walmart Product Tracking

Even though we have covered quite some features offered by Helium 10 for Walmart Sellers, its time to hop into the feature. Keyword Tracker is another such tool offered by Helium 10 that can help in product rank tracking and is functional on Walmart.

Keyword Tracker for walmart sellers

Using the keyword tracker, you can work on some of the other tools and features that can help in making a better analysis around the analysis of relevant keywords and everything related to it. As you can see in the image shown above, you can select any of the platforms mentioned above including Amazon and Walmart.

Just add the product you want to run a good analysis on, and you can check around the keywords that are indexed for a certain product.

It is worth mentioning that the keyword tracker has different limits for keyword tracking, The keyword tracker is not available on the Helium 10 Starter plan; you can get access to the Helium 10 Keyword tracker in the Platinum plan with 500 keywords for Amazon, and 100 Keywords for Walmart. Whereas the Diamond plan offers 2500 keywords for Amazon and 250 keywords for Walmart.

Now that we have completed what Helium 10 Keyword Tracker has to offer, let's get started with another tool that can be used for Walmart's selling operations.

Helium 10 Profit Dashboard for Walmart Sellers

Helium 10 profit dashboard for Walmart sellers can be a great way to manage multiple aspects and parameters of selling online.

Helium 10 Profit Dashboard for Walmart Sellers

The Helium 10 profit dashboard for Walmart offers 6 different options including the Profit Dashboard, Profit Performance, Inventory levels, Expenses, Refunds, and Inventory Management. All of these different factors can help in a better analysis of how your business is performing and what strategies can be made on the basis of the data given.

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Chrome Extension by Helium 10 for Walmart

The Helium 10 Chrome Extension can be of great use for both Walmart and Amazon. In order to use the extension, all you need to do is have an active Helium 10 subscription and the extension installed on your browser.

After you have successfully checked both of the objectives, you can search for any product on which you need to run a competitive analysis, just click on the Helium 10 Chrome Extension and select the feature you might be interested in.

Helium 10 Chrome Extension for Walmart

As you can see, Helium 10 Chrome Extension offers 3 different features such as Xray, Analyze product demand on Amazon, and Profitability. In addition to all this, you can also check out what the listing quality score is for a certain product that is being listed on Walmart.

Listing quality score of Products listed on Walmart

The listing quality score is based on different parameters like dimensions, use of special characters, item name between 50-70 characters, ratings, shipping, is the price competitive with similar listings? Basically, the better your listing quality score is, the better the chances of your product being listed for a certain product.

You can look check a bunch of related data which can be used for product analysis while using the Helium 10 Xray, here are some of the features you can look forward to.

Product analysis while using the Helium 10 Xray for Walmart

The Xray- Walmart product research can help you run a complete analysis for products with data such as:

Product DetailsWalmart SalesBrand
CategoryASINProduct ID
UPC CodeAMZ PricePrice
RatingsAMZ SalesReview Count
ImagesAMZ Sales GraphNumber of Active Sellers
Walmart RevenueAMZ RevenueListing, Content, Rating, and Offer Score.

Which Helium 10 Plan is Best for Walmart Sellers?

Helium 10 Plans

Walmart Sellers can look forward to two different plans which include the Platinum and the Diamond plan, as the Walmart-friendly tools and features are not included in the Helium 10 Starter plan.

The Helium 10 offers limited features for Walmart sellers if we compare it to the features available to Amazon sellers. Tools like Keyword Tracker, Xray Walmart Research, Cerebro, and Magnet are available to Walmart sellers.

Preferably, if you are a large-scale Walmart seller, then the Diamond plan will be the best plan for you, whereas if you are an intermediate to beginner-level Walmart seller, the Platinum Plan will be the right choice for you.

As a saver deal, I would recommend you choose the annual billing option if you want to get a discount of 25%, in addition to that, you can save an additional 10% if you opt for the annual plan or 20% Off for the first 6 months if opted for the monthly plan.

FAQs on Helium 10 for Walmart Sellers 2024

Does Helium 10 work on Walmart?

Yes, users can look forward to using Helium 10 for Walmart selling operations, features like Keyword tracking, Cerebro, Magnet, and Xray can be of great use.

Which is the best Helium 10 plan for Walmart Sellers?

Helium 10 offers 3 different plans including the Starter, Platinum, and Diamond Plan. The Platinum and Starter Plan is best for Walmart sellers as it offers access to all the features that can be utilized.

How many Walmart IDs can Cerebro analyze at a time?

Cerebro can analyze up to 10 Walmart IDs at a time which can further result in related keyword phrases, search volume, match type, organic rank, sponsored rank, etc.

Can I connect both Amazon and Walmart at the same time on Helium 10?

Yes, you can connect and run an analysis on both Walmart and Amazon using Helium 10, i.e. both accounts can be taken care of at the same time. However, it is worth mentioning that features and tools might differ from each other based on which marketplace you work in (Walmart and Amazon).

Does Helium 10 Xray work on Walmart?

Yes, you can use Xray via Chrome extension for products sold on Walmart.

Conclusion: Is Helium 10 the right tool for Walmart Sellers?

Currently, there aren’t a lot of Walmart seller tools available in the market, which makes Helium 10 an excellent choice among Walmart sellers. All the tools and features offered by Helium 10 for Walmart selling operations include everything that is needed for better analysis.

On a personal note, if you are looking for some excellent opportunities with lesser competition and lower saturation points, Walmart might be an excellent marketplace to look forward to.

Keyword research, profit dashboard, cerebro, and magnet are some of the tools that can be an upscaling factor for your business (Walmart Selling Operations). I guess, the question that was dwelling around you about Can I use Helium 10 for Walmart selling business operations might be clear as of now.

Overall, features like Cerebro, Magnet, Profit dashboard, and keyword tracker are really fruitful for Walmart sellers. So, now let's wrap up this article on Helium 10 for Walmart sellers and business operations, you can also explore other related topics on

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