Are you among those few Amazon sellers who have been using Helium 10 or might be thinking of switching over to Helium 10 for advanced Amazon selling operations?
Since we are talking about taking Amazon's selling operations to the next level, you might eventually stumble upon the question of whether there is a Helium 10 API in existence or not.
In order to deliver the research-backed article, we also had a conversation with one of the customer support representatives to know whether there was a Helium 10 API available or does Helium 10 uses Amazon’s API for its operations.
So, let's follow this article till the end, and we are pretty sure that you will have a clear picture of the API present in Helium 10.
Is it an Amazon API or a Helium 10 API?
Helium 10 primarily uses Amazon's MWS API for most of its tools, including Profits, Refund Genie, Follow up, and Inventory Protector. These tools help manage various aspects of an Amazon business, such as protecting inventory from fraudulent activities and initiating refunds. The Inventory Protector tool, for instance, uses the API to set the order quantity to a maximum of ‘1', preventing customers from exploiting discounts or coupons to deplete inventory.
However, Helium 10's Xray tool, a product analysis tool, operates differently. Amazon does not share all its information with Helium 10, so the Helium 10 technology team works to gather and arrange product information independently. They use machine learning tools, models, and artificial intelligence to extract information for users. This makes the product database available with Helium 10's Xray tool one of the best for product details.
Helium 10 API, Is It Real?
Well, a few instances might give you an idea that the Helium 10 tool is totally dependable on Amazon's API. And that the Amazon seller tool doesn't have its own available API on the website.
But this is where the research part comes in. Having searched for answers like you, we got some internal sources on work, and we found out that the suite of tools for Amazon sellers has actually got a hold of its own API service. The API service is available under Helium 10's enterprise plan. This is where it includes other services like increased limits for keyword tracking and also has connected accounts and many other tools available.
Additional Info Regarding Helium 10 API
Our research team got in touch with the Helium 10 customer service agent to ask about the in-house API available for Helium 10. And our efforts showed the results.
Through the customer service agent, Francisco we came to know that Helium 10 does have an API service of its own available under the Enterprise plan.
Click here to fill out a query form related to a custom or an Enterprise Plan.
The Enterprise plan also grants access to
- APIs and Bulk Custom Reporting
- Increased limits for connected accounts (for both Amazon as well as Walmart)
- Increased limits for keywords tracked
- Additional internal users for multi-user login
- Management of multiple clients with a single subscription
How to upgrade to Helium 10 Enterprise Plan?
Below we have mentioned the steps that will get you to the Enterprise Plan which has got the API service by Helium 10. But for this, you will have to create an account on Helium 10 and have a free plan availed for yourself.
Step 1: Log in to your Helium 10 account.
Once you have logged in, you will see an Upgrade option on the top right corner of your screen.
Step 2: Click on Upgrade.
This will bring you to the pricing plans of Helium 10, and right above the pricing charts you see an option that will take you to the Enterprise plan.
Step 3: Click on the ‘Learn about Enterprise option'
Step 4: Click on ‘Get in touch'.
This will get you a form that you have to fill out with the required information.
Step 5: Fill out the form.
Fill out this form and wait for a few days to know about your customer plan-related query.
Helium 10 API: Complete Overview
Helium 10 uses its API to enable the connection between its product database and its sellers. It is one feature that will allow the seller to view all the available data about Amazon purchases that have been made online.
One thing that you should take serious note of is that when you are using the tools provided by Helium 10, you are using the API of both Amazon as well as of Helium 10.
The Amazon seller tool has got the data provided by Amazon when it comes to the product listings by several sellers.
When we speak of the in-house and authentic APIs by Helium 10, it provides the Blockchain API, that allows you to obtain historical as well as the current data available on this Amazon seller tool.
And another API that Helium 10 itself provides is the Console API, which will help you enable programmatic access to the sensor data of your company on Helium 10 console instances.
The blockchain by the API of this Amazon seller tool is from the database which is populated by a few nodes. Here, as new blocks are received the Helium 10 hosted version makes the API available for two endpoints. The customers can also enjoy the benefits of the Helium 10 Group Buy platform.
And this deal is super beneficial for customers who are looking for a range of goods at a discounted price. The API by this Amazon business tool is also useful as it will help the seller maintain high standards and are the specialist in their field.
How does Helium 10 gather its data?
Helium 10 gathers its data primarily through Amazon's Marketplace Web Service (MWS) API. This API allows Helium 10 to communicate with Amazon and request data, providing access to a range of data including product listings, reviews, and sales metrics.
However, not all data is accessible through Amazon's API. For such cases, Helium 10 uses its proprietary algorithms and models to estimate the data. These algorithms analyze trends, market patterns, and other accessible historical data to uncover unavailable datasets. Examples of datasets that Helium 10 estimates using its proprietary algorithms include keyword search volume, sales estimates, and product rank estimations.
The technology team at Helium 10 uses machine learning and artificial intelligence models to process the raw data from Amazon, ensuring accuracy. While the exact methods used to arrive at these estimates are not disclosed, it's known that the goal is to maintain a high level of accuracy so that users can consistently access high-quality data required for making informed business decisions.
In addition to the data gathered through Amazon's API and its own estimations, Helium 10 also continually monitors data points and captures them whenever they get disclosed via Amazon's API. Once obtained, the data is updated with new information in its tools on a daily basis.
It's worth noting that while Helium 10 primarily uses Amazon's MWS API, it does offer its own Helium 10 API services for its enterprise plan users. These services help to streamline processes and serve the entire company better, providing easier access to data and reducing manual work.
Also read 👉 Helium 10 Review
Why to Use API for Amazon Sellers?
APIs, or Application Programming Interfaces, are crucial tools for Amazon sellers. They allow for programmatic access to data on orders, shipments, payments, and much more, which can significantly increase selling efficiency, reduce labor requirements, and improve response time to customers. This, in turn, helps Amazon sellers grow their businesses.
The Selling Partner API (SP-API) from Amazon is a REST-based API that offers several key features. It allows sellers to set up an OAuth authorization workflow, generate an SDK for LWA token exchange and authentication, and test applications in a sandbox environment. Moreover, it only requires a one-time registration as a developer in the region and marketplace of choice, enabling the creation of an SP-API application that can be authorized by a selling partner from any region or marketplace.
When it comes to Helium 10's API, it is available only under the enterprise plan, as we mentioned earlier. But this same plan is a bit costly.
This is because the API in Helium 10 is meant for larger companies. On Helium 10, these API services are very unique and provide a kind of customized plan for each company. This is where the high expenses come in. So, most people won't obtain benefits from this plan when compared with the cost that will be put into buying it.
Pros and Cons of Helium 10 API
- Customizable plan
- Can have a number of users within the same plan
- Great for larger companies
- Tough to locate
FAQs on Helium 10 API Review 2023
Where does Helium 10 extract its data from?
Helium 10 uses the Amazon MWS API to extract most of its data. Helium 10 tools that use Amazon MWS API include Refund Genie, Follow-up, Inventory Protector, Profits, etc.
Where can I find more information about the Helium 10 API?
You can contact the Helium 10 customer service team by filling out a form available on their website, in the Enterprise plan.
Is there any Helium 10 API available or not?
Even though Helium 10 uses Amazon MWS API for the functionality of most of its tools, there is a Helium 10 API available under the enterprise plan for large companies.
Does Helium 10 offer any customizable plan?
Yes, Helium 10 also provides an A La Carte plan within which you can select tools of your choice separately.
Epilogue to Helium 10 API
Helium 10 stands out as a premier tool for Amazon sellers, offering a comprehensive suite of features that cater to both newcomers and established sellers. Its deep research tools, business management features, and keyword tracking capabilities make it an invaluable asset for anyone looking to thrive in the Amazon marketplace.
One of the key revelations of our exploration is that Helium 10 does indeed have its own API, available under the Enterprise Plan. While it utilizes Amazon's API for data extraction, it also employs manual data collection methods to ensure the most accurate and reliable information.
The introduction of its own API further enhances Helium 10's value proposition, providing trustworthy data that has undergone rigorous checks. This allows sellers to gain insights into market data, competition, pricing, and sales, thereby facilitating informed decision-making.
Helium 10's responsive customer service and extensive library of resources further underscore its commitment to supporting sellers in their Amazon journey.
As such, we highly recommend Helium 10 to any Amazon seller seeking to optimize their business operations and gain a competitive edge.
Quick Links to Helium 10 Blogs
- Helium 10 Review: Read this Guide Before You Buy!
- Helium 10 for Walmart Sellers ➤ Supercharge your Sales to Max Potential
- Helium 10 Academy: Learn Everything from Scratch for FREE
- What is Helium 10 Project X? Ultimate Video Series for AMZ Sellers
- What is Helium 10 Frankenstein? Refined KW Research & Analysis