The Sonar Amazon Keyword Tool is an advanced, affordable, and completely free tool that provides Amazon sellers with data-driven insights. This tool is a game-changer, offering an extensive suite of features that can boost product visibility and drive sales growth. Keep on reading this complete analysis of Sonar in this comprehensive Sonar Review.
Sonar is not just a keyword research tool; it's a comprehensive solution that provides real-time insights based on actual Amazon shopper queries. This ensures that all keyword suggestions are not only relevant but also highly targeted, optimizing your product listings to reach a larger, more specific audience.
The tool's database is great at providing over 180 million Amazon-generated keywords in multiple languages. This vast repository allows sellers to understand precisely what customers are seeking on Amazon, thereby enabling the sellers to get their product listings customized so they meet all the required needs.
One of Sonar's unique selling propositions lies in its ability to provide an Amazon search volume indicator. This feature enables sellers to prioritize the most relevant keywords, thereby maximizing their product visibility and driving sales growth. It's a game-changer for marketers, offering a competitive edge in the bustling Amazon marketplace.
Understanding the Sonar Amazon Keyword Tool
Sonar is a powerful keyword research tool that provides real-time insights based on actual Amazon shopper queries. With this tool you get the exact keyword suggestions that are relevant to the Amazon A9 search engine, optimizing your product listings to reach a larger, more targeted audience.
The tool's strength lies in its ability to analyze and interpret vast amounts of data, providing sellers with actionable insights. Sonar's algorithm leverages various Amazon data sources to estimate the search volume for all keywords, helping sellers identify the most frequently used keywords by Amazon customers.
This information is crucial for sellers to prioritize the most relevant keywords, optimize their product listings, and ultimately, increase their sales.
Sonar's unique features set it apart from other keyword research tools. One of these is the Keyword Index Checker, a feature that allows sellers to verify if their products are indexed correctly. By simply inputting your product ASIN and the keyword you wish to check, you can immediately see if your products are indexed. This feature is crucial in ensuring that your products are visible to potential customers.
Another standout feature is the Sonar Reverse ASIN Search. This feature allows sellers to examine their competitors' keywords and their ranking positions. By copying and pasting a product's ASIN into Sonar's search bar, sellers can obtain a list of all keywords on which their competitors' products are ranking. It is invaluable for sellers looking to gain a competitive edge in the market.
The best part about the Sonar Amazon Keyword Tool is that it's entirely free for Amazon sellers. This free program offers a wealth of data points that can supplement any paid tools sellers may be using. It's an excellent resource for sellers looking to gain a competitive edge without breaking the bank.
Sonar Amazon Keyword Tool is a powerful, comprehensive, and free tool that provides Amazon sellers with the insights they need to optimize their product listings and drive sales growth. Whether you're a seasoned Amazon seller or just starting, Sonar is a tool worth exploring.
Key Features of the Sonar Amazon Keyword Tool
The Sonar Amazon Keyword Tool is a comprehensive solution that empowers Amazon sellers with data-driven insights. It's a tool that goes beyond providing keyword suggestions; it offers a suite of features designed to optimize product listings and drive sales growth.
Let's now take a look at these features and understand how they can benefit Amazon sellers:
Sonar – Keyword Optimization
Sonar's keyword optimization feature is its cornerstone. With a database of over 180 million Amazon-generated keywords in multiple languages, Sonar provides sellers with a deep understanding of what customers are seeking on Amazon. This vast repository of keywords is continually updated to reflect the latest trends and customer preferences.
The keyword optimization feature also includes an Amazon search volume indicator. This tool estimates the search volume for all keywords, helping sellers identify the most frequently used keywords by Amazon customers. This information is crucial for sellers to prioritize the most relevant keywords, optimize their product listings, and ultimately, increase their sales.
Keyword Index Checker
The Keyword Index Checker is another standout feature of Sonar. This tool allows sellers to verify if their products are indexed correctly on Amazon. By simply inputting your product ASIN and the keyword you wish to check, you can immediately see if your products are indexed. This feature is crucial in ensuring that your products are visible to potential customers.
Sonar Reverse ASIN Search
The Sonar Reverse ASIN Search is a powerful tool that allows sellers to examine their competitors' keywords and their ranking positions. By copying and pasting a product's ASIN into Sonar's search bar, sellers can obtain a list of all keywords on which their competitors' products are ranking. This is a piece of invaluable information for sellers looking to gain a competitive edge in the market.
Sonar Keyword Search
The Sonar Keyword Search is a feature that offers an estimated Amazon search volume for all keywords. This data, based on internal algorithms that leverage various Amazon data sources, help sellers identify the most frequently used keywords by Amazon customers. This feature is particularly useful for sellers looking to optimize their product listings and PPC campaigns to match real Amazon search queries.
The Keyword Results feature in Sonar by Perpetua provides a list of all the keywords that a particular ASIN ranks for. This feature is particularly useful for sellers looking to understand their product's visibility on Amazon and identify areas for improvement. By understanding which keywords your product ranks for, you can optimize your product listing to improve its ranking for these specific keywords.
The Frequent Words feature in Sonar allows sellers to add frequent words to their lists. This feature enables sellers to optimize their product listings and PPC campaigns to match real Amazon search queries, thereby improving visibility and conversion rates. By understanding the words that are frequently used in Amazon search queries, sellers can optimize their product listings to match these queries.
The Relevant Products feature in Sonar ensures that if customers are purchasing related products simultaneously, the relevant keyword is included in various areas of your listing. This feature is particularly useful for sellers offering a range of related products, as it helps to increase the visibility of all their products.
How to Check ACoS on Sonar?
Advertising Cost of Sale (ACoS) is a critical metric for Amazon sellers. It measures the performance of Amazon Sponsored Product Campaigns, providing insights into the effectiveness of your advertising efforts.
The Sonar Amazon Keyword Tool offers a comprehensive solution for checking and understanding ACoS. This guide will dive deep into the process of checking ACoS using Sonar, providing Amazon sellers with the knowledge they need to optimize their advertising campaigns.
ACoS stands for Advertising Cost of Sale. It's a metric used by Amazon to measure the performance of your sponsored product campaigns. You calculate ACoS by dividing the total ad spend by the total sales, then multiplying the result by 100. This gives you a percentage that represents the proportion of your sales spent on advertising.
Understanding ACoS is crucial for Amazon sellers. A lower ACoS indicates a more profitable campaign, while a higher ACoS may suggest that your advertising costs are too high relative to the revenue generated. As a general rule of thumb, sellers often aim for an ACoS of around 15-20%.
Checking ACoS with Perpetua
Within the Perpetua website, you get to use the Benchmark tool that provides a comprehensive solution for checking ACoS. Here's how you can get the report of your company analysis within just three simple steps:
1.Visit the Sonar Amazon Keyword Tool and Fill in the required details.
2.Connect your Amazon account
3.Import data from your Amazon Advertising account
And that is it. You will get a report generated by the Benchmark tool and will also get an email notification when it's ready
What are Keyword match types?
Keyword Match Types are a fundamental aspect of any successful Amazon advertising campaign. They determine how closely a customer's search query needs to match your keyword for your ad to be considered for display. Understanding how these match types work can help you optimize your campaigns, reach your target audience more effectively, and ultimately, increase your sales on Amazon.
Keyword Match Types are parameters that Amazon uses to match your ads with customer search queries. There are three main types of keyword matches: Broad, Phrase, and Exact.
Each match type offers a different level of control over which searches can trigger your ads, allowing you to balance reach and relevance according to your advertising goals.
Keyword match type, it is as same as search terms. For a shopper, the ‘Search Term’ refers to search queries that shoppers use while they are searching for a product. Similarly, the ‘keywords’ refer to what sellers are bidding on in their PPC campaign. Depending on the match type, one keyword can cover multiple search terms.
Broad Match is the default match type and the one that offers the most extensive reach. When you use Broad Match, your ads can appear for any search queries that are related to your keyword, including synonyms, related searches, and other relevant variations.
Here the search term contains all components of a keyword in any order. This match type can help you reach a wide audience, but it may also lead to your ads appearing for irrelevant searches, which can waste your advertising budget.
Phrase Match offers a balance between reach and relevance. When you use Phrase Match, your ads can appear for search queries that include your keyword in the exact order you entered it, even if other words are present before or after the keyword.
The search terms contain all components of your keywords in the same order. This match type can help you target more specific searches than Broad Match, reducing the likelihood of irrelevant clicks.
Exact Match is the most restrictive match type. When you use Exact Match, your ads can only appear for search queries that match your keyword exactly or are close variations of it.
Here, in the Exact match type, the terms match keyword word by word. In the same word order and same components. This match type offers the highest level of control over which searches can trigger your ads, helping you to target the most relevant searches and minimize wasted spend.
How does Keyword Match Type work?
First things first, remember an unoptimized keyword strategy potentially can bring budget risks. Here, you can waste money bidding on keywords that don't convert. All this means that simply using Amazon Advertising is not enough to increase profit or gain exposure at the same time.
The Amazon PPC model uses a keyword or ASIN targeting to match a buyer's search queries with the relevant Brands ads or Sponsored Products. You have to use your keywords with the maximum possible efficiency.
The Sonar Amazon Keyword Tool by Perpetua is available free of cost for Amazon sellers. This free program offers a wealth of data points that can supplement any paid tools sellers may be using.
FAQs on Sonar Review 2023
How does Sonar keyword research tool work?
The tool provides its user with the keywords for which the ASIN is ranking on the 1st page of Amazon search results. This is useful while doing keyword research for your product.
How can you optimize your product listing according to Amazon?
Sonar by Perpetua gives you the exact keyword that fits in the list of Amazon A9 search engines. This optimizes your product listings to reach a wide range of audience.
What all features does Sonar provide?
Keyword Optimization, Keyword Index Checker, Sonar Reverse ASIN Search, Sonar Keyword Search, and Keyword Results are some of the features that are provided in the Sonar Amazon keyword tool.
How many keywords can you generally use on Amazon ad campaigns?
Amazon generally has got a limit of 1,000 keywords for each ad campaign.
Summing Up: Is Sonar worth your efforts?
In the fast-paced and competitive landscape of Amazon selling, standing out from the crowd is paramount. The Sonar Amazon Keyword Tool by Perpetua is a potent resource that equips sellers with the necessary insights to optimize their product listings effectively.
From understanding the power of keyword match types to leveraging unique features like frequent words and relevant products, Sonar provides a comprehensive suite of tools that can enhance visibility, improve conversion rates, and ultimately, drive sales growth.
In the face of intensifying competition, Amazon sellers are always on the lookout for effective strategies to gain a competitive edge. The Sonar Amazon Keyword Tool emerges as a formidable ally in this quest. It serves as a robust supplementary tool for sellers seeking to optimize their listings for both short and long-tail keywords, thereby maximizing their reach to potential customers.
If your goal is to elevate your brand presence on Amazon, the Sonar Amazon Keyword Tool is an excellent starting point. It not only provides you with the tools to optimize your listings but also empowers you with data-driven insights to make informed decisions.
This Amazon business suite, Sonar is more than just a tool—it's a comprehensive solution that empowers Amazon sellers to succeed in the competitive Amazon marketplace. Whether you're a seasoned seller or just starting, leveraging the power of Sonar can help you optimize your product listings, drive sales growth, and carve out a successful path in your Amazon selling journey.
Are you tired of struggling to find the right keywords for your Amazon listings? Look no further! Sonar Amazon Keyword Tool is an absolute game-changer. With its robust features and cutting-edge technology, it effortlessly uncovers the most relevant and high-converting keywords for your products. Say goodbye to guesswork and hello to increased visibility and sales. The user-friendly interface and comprehensive data analysis make optimizing your listings a breeze. Trust me, Sonar Amazon Keyword Tool will revolutionize your Amazon business and take it to new heights. Don't miss out on this invaluable tool!