Are you looking to optimize your Amazon PPC campaigns but unsure which software to use?
ZonTools and Helium 10 Adtomic are two of the top options, but how do you choose between them?
Here, we will disclose the brief comparison of ZonTools vs. Helium 10 Adtomic!
We'll compare their features and pricing, focusing on how well they manage and automate Amazon PPC campaigns. Let's find out!
Comparing ZonTools Vs. Helium 10 Adtomic
1. ZonTools Overview
ZonTools is an Amazon PPC Management and Automation Software that optimizes and boosts Amazon ad campaigns with its powerful AI technology.
ZonTools allows users to launch profitable PPC campaigns for their Amazon products, thereby enhancing sales and brand exposure. The platform also offers automation features that free up users' time and boost sales.
ZonTools provides services for all Amazon sellers, including Merch by Amazon. It enables users to create and manage PPC campaigns directly, utilizing AI Engines to turn their products into best sellers.
The platform also assists in placing ads on competitor listings, protecting listings with defensive campaigns, and cross-promoting products.
2. Helium 10 Adtomic Overview
Helium 10 Adtomic is an AI-powered Amazon PPC Solution specifically built to maximize Amazon Advertising ROI.
Adtomic streamlines Amazon ad campaign creation and optimization, providing big-picture data and allowing automation of a lot of the work.
It has many benefits, including easy PPC campaign creation and management, advanced optimization and automation features, and clear analytics for making performance decisions.
Adtomic provides critical data to better understand how your PPC efforts are driving your overall sales and cuts through the complexities of Amazon Advertising.
It offers advanced targeting, precise Amazon audience control, and more display ad placement through Amazon’s O&O (owned-and-operated) inventory.
Also, read 👉 Helium 10 Adtomic Review
ZonTools Vs. Helium 10 Adtomic (Features Comparison)
ZonTools offers a Phrase Match Engine that scans your PPC reports, automatically removing any poorly performing search terms while improving your campaign matching capabilities.
This feature helps to target shoppers with campaigns optimized for highly converting keywords, boosting sales while keeping ACOS (Amazon advertising cost of sales) in check.
Helium 10 Adtomic
Helium 10 Adtomic provides some features that assist users in finding, sourcing, and reviewing potential keywords in seconds.
Reporting and Analytics
ZonTools provides powerful reporting functionality that provides your ACOS, sales, profits, and ROAS for all of your campaigns.
The ZonTools automation log keeps you up to speed on everything happening with your campaign, making sure you are never out of the loop.
Helium 10 Adtomic
Adtomic provides a custom Dashboard and Analytics pages to give you an overview of your PPC spend, sales, ACOS, impressions, clicks, and exclusive metrics like Total Advertising Cost of Sales (TACOS).
ZonTools supports Sponsored Displays, Sponsored Brands, and Sponsored Product Ads.
It also allows you to place ads for your products directly on competitor listings, protect your listings with defensive campaigns, and cross-promote your portfolio of products on your own listings.
Helium 10 Adtomic
Helium 10 Adtomic supports three types of Amazon PPC ads: Sponsored Product Ads, Sponsored Brand Ads, and Sponsored Display Ads.
Adtomic provides predefined templates and campaign strategies which results in a higher Return on Ad Spend (ROAS), lower Advertising Cost of Sales (ACOS), and a reduced advertising budget.
ZonTools' Bidding Engine automatically adjusts your target bids to optimize sales while streamlining ad expenditure.
Helium 10 Adtomic
Adtomic offers precise keyword bidding suggestions, allowing you to manage your bids effectively and maximize ROI.
ZonTools Vs. Helium 10 Adtomic (Pricing Structure)
1. ZonTools Pricing
|Analyzer||$9/month||Manually manage campaigns, unlimited users, campaigns, products, keywords, and basic support.|
|Masterer||$19/month||Everything from Analyzer Plan, KeyWord Recycler™, Bid Gambler™, Bid Nailer™, Auto-Mate™, and priority support.|
|Dominator||$25/month||Everything from Masterer Plan, proprietary PGN structure, KeyWord Miner™ and Target Miner™, Term-Inator™ and ASIN-Ator™, all upgrades included, 24/7 Slack support, and monthly strategy call.|
All plans come with a risk-free 30-day $1 trial.
2. Helium 10 Adtomic Pricing
Helium 10 Adtomic is an add-on that can be purchased with Helium 10 pricing plans;
|Helium 10 Plans||Pricing|
|Starter||$29/month (Billed annually)|
|Platinum||$79/month (Billed annually, can add Adtomic)|
|Diamond||$229/month (Billed annually, can add Adtomic)|
Note: The Adtomic add-on is available for users on the Platinum or Diamond plans. The cost is $199 per month, with an additional 2% fee for PPC spending exceeding $10,000.
ZonTools Vs. Helium 10 Adtomic (Pros & Cons)
ZonTools Pros & Cons
- Offers campaign automation for Amazon sellers.
- Suitable for Amazon sellers of all sizes, from beginners to large-scale enterprises.
- Provides powerful reporting, giving sellers total clarity on Ad performance.
- User-friendly dashboard and live customer support.
- Quickly optimizes keywords and has a Phrase Match Engine.
- Restricted to Amazon, necessitating additional tools for multi-platform sellers.
- Lacks market intelligence, inventory, and review management features.
Helium 10 Adtomic Pros & Cons
- Employs AI for optimized Amazon campaigns, boosting ROI and lowering advertising costs.
- Offers easy-to-use templates and strategies to efficiently create and handle ads based on objectives.
- Allows automation through analytics, simplifying hours’ worth of work within minutes.
- Retains 2 years of data for in-depth performance analysis (Amazon's limit is 60-90 days).
- Provides a complete suite of tools for product and keyword research, listing optimization, analytics, and marketing.
- Full automation is restricted to the Diamond plan and higher, potentially costly for beginners.
- Reports of unresponsive support tickets from users.
Your Turn: Which one should you choose?
As we have done a detailed comparison of ZonTools and Helium 10 Adtomic, our findings reveal that Helium 10 Adtomic is slightly better than ZonTools in many aspects.
Both platforms have great features for Amazon PPC management, with ZonTools offering continuous optimization and Helium 10 Adtomic providing advanced automation capabilities.
However, Helium 10 Adtomic stands out for its flexibility to make individual performance decisions based on clear and actionable analytics.
It also provides critical data to better understand how your PPC efforts are driving your overall sales.
AMZMojo recommends Helium 10 Adtomic for automated control and data-driven success. Choose the best tool and start optimizing now for increased sales.