Are you looking for a simple and cleaner alternative to Keepa? Read this TruRank review to know more about it.
At times many people need clarification about the fact that the sales rank generated by Amazon is really accurate in the context of that marketplace. Well, these ranks are about giving you the correct picture of the popularity of the product. Also, his ranking is with respect to a specific time and is not dynamic. So there is a high chance that the sale rank might show a high demand for a particular book which might not be true in reality.
That's precisely where TruRank comes into the picture, which is a tool that displays historical sales rank data directly on Amazon. This powerful tool also helps in optimizing Amazon's sales rank and also the data related to it. It offers features like product research, email automation, eBay and a whole look more which we shall cover in our review.
The data based on rankings and online popularity is beneficial for eCommerce. But if this data is wrong and the rankings are misleading, it can cause the sellers to make bad/wrong decisions. For example, sellers can put the price of an item too much, which will lead to their product not selling. On the other hand, if the rankings of a product when its popularity is low, the Seller can under-price it and end up making a loss.
Another use case scenario is when sellers stock more extensive inventories of a self-boosted popular listed book. This can be a loss for them as their investment will not have a quick turnover! At the same time, it can also result that buyers will purchase that book impulsively without any proper analysis.
So to help sellers and buyers, we have come up with a definitive guide in this article – TruRank review.
What is TruRank? – TruRank Review
As per the TruRank Official Website, It is a simple secret to save yourself from Amazon pricing & sourcing disasters as it Displays Historical Sales Rank Data Directly On Amazon. The tool embeds a 12-month average sales rank for over 20 million books on the Amazon page and provides you with the exact demand for your book Inventory.
TruRank claims to be the first tool to publish sales rank historical data on every Amazon page. It also helps in showing you the Data which is most critical for your decision-making by providing you with 12 months of sales data to display how many times a particular product is bought.
TruRank provides sales rank data in four places:
- In the Amazon search results
- Above the Offers
- Top of the Product Page
- Below is Amazon's product details.
TruRank is highly beneficial as it saves money on inventory and stops pricing disasters. This powerful tool also eliminates the reliance on sales rank data and also helps you to optimize your Amazon sales rank and also the data pertaining to Amazon sales rank.
Key Benefits of TruRank – TruRank Reviews
TruRank tool offers users an easy and quality solution for both buyers and sellers. It caries. 3-fold approach to provide the best solutions to deal with Amazon's sales ranking problem. Let us now check out the various benefits offered by it.
1. Offers Customization
On TruRank, users get the flexibility to choose where they want to display the Data on the page, as it offers users the sales rank at four different places on the page. Placing the data at various places offers users the required functionality to compare products. This is usually beneficial for forming a robust business strategy. The Four places you can choose are:
#1. Amazon Search Result
TruRank allows you to place the sales rank data in the Amazon search results, which it makes easier for you to compare without having to switch tabs. This placement makes it easier for users and saves them time.
#2. Above the Offers
Even you can choose to place the data right above the offers by which you can directly compare different offers on the sales rank and vice versa.
#3. Top of the Product Page
If the data is placed on the product page, it makes it handy for comparing the product, product-related sales rank and also other data.
#4. Below Amazon's Product Details
You can match out the product description, which is right at the bottom and compare the sale rank related to it.
2. Supports Multiple Browsers
TruRank supports most of the major browsers like Google Chrome, Mozilla Firefox and other. It is a handy tool that works on every popular browser. You don't have to worry about switching browsers, as this Amazon tool works on all of them!
3. Real-Time Statistics
TruRank offers real-time statistics by which you can calculate the sales rank accurately for every product available on the Amazon marketplace. While most of the other tools lag behind it on this aspect, TruRank stands ahead and provides you with real-time data.
4. Easy to Install
TruRank Chrome Extension comes with a 1-Click Install option through which you can install it in no time. The developers of the TruRank tool especially emphasize improving the customer experience.
5. Provides Historical Data
As mentioned earlier, TruRank offers you a 12-month average sales rank of a library of over 20 million books. This data is highly beneficial as it can guide you to know the actual ranking of the product you choose.
6. In-Depth Market Dynamics
With TruRank, you can understand the market dynamic more clearly and know the change in demand for a product over time as the tool provides information about the sales rank of the product in the same month last year. With this Data, you can forecast the changes in demand for seasonal books, educational ones and even new publications.
7. Free Trial
TruRank comes with a 7-Day Free Trial. This trial comes with no hidden costs, commitments or any sort of risks. You can easily cancel it at any time if you don't feel TruRank is worth it. With this free trial, you can check out all of its features before heading toward its pricing plan. It also removes the risk of investing in something before not even checking it out!
Many other tools are there on the market that offer the same amount of features as that of TruRank but at a much higher cost. But TruRank comes to beat them by affordable pricing and also in terms of the features you get for the exact price making it really cost-effective.
9. User-Friendly Interface
Another feather in the cap of TruRank is its user-friendly interface. You will find it really easy to use as even beginners can find it easy to use. You have also got customer support which is always there to help you if you encounter any problems.
TruRank Pricing Plans – How much is TruRank?
Pricing is an essential part of choosing the right tool for getting an average sake ranking on Amazon, especially when you get features along with it. So let's just check out TruRank pricing.
As mentioned earlier, TruRank is among the most cost-effective tools for Amazon's sales ranking. Following are a few of the vital essential aspects of TruRank pricing.
- Currently, the Annual Subscription of TruRank is coming at $97, which is now a discounted price of $33 from its original price. You just have to make a one-time payment for the entire year.
- If you are willing to go for the monthly subscription, it will cost you $9.99/month.
- And not to forget the 7-day free trial, which comes ahead of all of them; that too, you can cancel at any point in time.
What makes TruRank better than Keepa?
What is Keepa? | TruRank Vs. Keepa
Keepa is another helpful tool that helps Amazon sellers to check out product sales data. You can rely on this data to get excellent deals. Plus, it has an extension that you can add to Google Chrome, Mozilla Firefox, Internet Explorer, Safari and Opera. But where does it stand against TruRank? Let's find out.
1. Features Offered
Keepa is a tool that captures and analyzes information like price history and rank of Amazon products by which you can know if the product's price is higher or lower than usual. This feature allows users to make better-informed decisions when selling online through Amazon. It also allows you to check out which items are selling well and which could be better.
On the contrary, TruRank is somewhat limited to its domain. On Keepa, you can even import a wish list from Amazon, where you can further analyze the availability of the products and also the deals on them. You can also compare product prices, provide alerts for deals and offers on products that you wish to choose and more!
2. Historical Data and Reports
In Keepa, if you wish to obtain historical sales data, you have to pay. Whereas in TruRank, there is no such case of making a few extra payments to view them.
3. Data Provided and Quality of Reports
Both tools offer in-depth and detailed insightful data and reports. But we have seen that it is comparatively difficult to understand and make use of these reports by Keepa. At the same time, TruRank reports are easy to understand and ready to use.
4. Data Utility
TruRank offers more relevant data on the Product Page directly, and you can clearly see it. On the other hand, Keepa provides shopping assistance and helps users to get deals and offers. Also, the primary data that it offers is also quite complicated. So on that part, TruRank does stand ahead of Keepa.
As mentioned earlier, TruRank helps by displaying all the relevant data directly on the product's page and highlighting it. Keepa, on the other hand, provides shopping assistance by helping with deals and offers. But the primary data that you receive is complicated to fathom.
5. Free Trial
Both these Amazon tools do offer a Free Trial, which gives the users an excellent opportunity to check out all of their features. However, the main features of Keepa are only accessible after you go for the subscription fees. But on TruRank, you get the chance to check out all of its features in its 7-day free trial itself. So in that sense, TruRank is transparent as it offers more features to check out initially.
It's quite straightforward in terms of pricing, as TruRank comes at half of the price of Keepa.
What is Amazon Sales Rank?
Amazon Sales Rank is a numerical figure which describes how well a product sells against other products in the given category on Amazon. It is also known as the Best Sellers Rank (BSR), which compares similar products of brands and tries to show you a complete picture of how the product is doing on Amazon.
This Amazon Sales Rank calculation is based on Amazon sales and is updated hourly to ensure the recent and historical sales of every item sold on Amazon. Sellers can find each product listed on Amazon's Sales Rank on the Product Page. They only have to pull up the product page and then scroll down until they see a section titled either product details or product information.
How is the Amazon Sales Rank Calculated?
It is pretty dynamic to calculate the Amazon best seller rank as it is done on the basis of the sales of a product and is updated on an hourly basis. It also considers the current sales of the product and also the sales history too. For instance, if a product with a rank of #1 means that it has recently sold more than any other in that particular category in that respective store.
Why is Amazon Sales Rank Critical?
So now that we know what Amazon Sales Rank is all about let's check out why it is essential for Amazon selling.
1. Comparing Products and Competitors
With Amazon Sales Rank, you can easily monitor and compare the product's performance against other sellers on the market. It is required to make a comparison with fellow competitors as their sales and business strategies are different, which has a direct impact on the performance of the products on Amazon.
As there are many sellers out there who might be selling similar products, but if you're confident with your product, you can decide on its pricing without thinking too much. But what your competitors will do is they will conduct an analysis of your products and come out with a unique and different pricing strategy.
So, in that case, if you are not analyzing the Amazon Sales Rank, you can never find out the reasons why your sales are getting low and why you are getting bad reviews.
2. Knowing Historical Sales to make Profits Even Better
Recent and past trends data is essential to determine your business strategy and objectives. This somewhat also eliminates the guesswork, which at times comes into play when we talk about formulating robust business goals. With the Amazon Sales Rank, you can find out critical parameters through which you can make your business policies.
3. Knowing your place in the Marketplace
Getting a clear picture of where you stand in your product in the marketplace is critical. You might, at times, spend a lot of money developing the product, but what all matters is how well the product sells and how well it performs on the market.
With Amazon Sales Rank, you can make sure that you understand where you stand with your product on the market. It provides you the required details on where and how you stand with your product through which you can improve upon it and make your sales better.
4. Offers Initial Benchmarks for Beginners
In case you are looking to enter a new niche or decide to launch a new product, the Amazon sales rank can help you discover all the top products in that particular niche. You can utilize this information for researching and developing your products accordingly.
How to Increase your Amazon Sales Rank?
Here are a few tips on increasing your Amazon sales rank.
Until now, you might have understood how critical this sales rank is. So now let us discuss how you can improve this rank and make your products sell better.
1. Competitive Pricing
You need to work on a proper pricing strategy for your products. If they are reasonably priced, within your category and compared to the competition, you can ultimately achieve a good sale and increase your BSR.
On the other hand, if your product pricing is too low, Amazon's algorithm will assume that you are selling a substandard product. If you keep the pricing of your product too high, Amazon will believe that you are asking too much of a price for the same product. So under any instance, your chances of featuring among the top ranks become almost nil.
2. Optimizing your Listing Copy
Next, if you have to improve the searchability of your product, you need to optimize your listing with proper and relevant keywords, which can compel users to buy your products and increase your Amazon Sales Rank.
For Example, you can ensure that the Title of your product should contain all the relevant and unique keywords. Also, make sure that the usage of keywords is sufficient and that the product features are on the list when someone searches for a similar kind of product. Don't forget to mention the essential details about the product in an accurate matter which can help you build the trust of buyers.
3. Improve Listing Images
Buyers cannot touch or feel your product, so your product images are the only way by which they can assess the quality and uniqueness of your product. So make sure that your images are of very high quality and can describe all the important aspects and benefits of your product as Better images = higher conversions = higher BSR.
4. Add a Video to your Listing
Along with high-quality images, make sure that you update the product video, which will instill greater trust in the buyers and ensure them that they are buying the correct product.
5. Include FAQs
Answering a few questions upfront can help you gain the trust of the buyers. The reason behind this is that if you answer a few legitimate and obvious questions upfront, it will help in achieving the belief of the buyers, indirectly increasing your Amazon Sales Rank.
6. Offering Regular Updates and Offers
You can offer frequent updates on your products about the latest changes and alterations you made to the product. You can also offer a few discounted offers to further gain the trust of the buyers.
What's the Latest on Amazon's A9 Algorithm?
Definition: Amazon's A9, which is also known as a product search algorithm, is entirely unique from how Google's Algorithm works.
Whenever buyers search for a Product on Amazon, Amazon's A9 Algorithm works in two ways:
- Step 1 – It will fetch the relevant data from the catalog.
- Step 2 – It will rank the items depending on their relevancy.
Crucial Features of Amazon's A9 Algorithm
When we talk about the A9 Algorithm, Amazon takes three key aspects into account which are:
- Conversion Rate
It is among the most crucial factors to help a product rank higher on Amazon SERPs. It is important because as better conversion comes, it undertakes factors like Product Pricing, Image Quality, and also Customer Reviews.
- Relevancy of the Products
To increase your product listing, you need to make your products 100% relevant. So you got to make the product listing wholly optimized with the appropriate keywords which the potential buyer searches for. Also, make sure that you make available proper information about your products.
- Customer Satisfaction
Competitive pricing, good quality of products and good customer service offered can improve customer satisfaction in your store. Amazon takes ODR (Order Defect Rate) and the Seller's Feeback into consideration. Positive reviews and good seller feedback does play a key role in keeping your customers happy and also ensure that your Amazon Sales Rank increases.
Top FAQs on TruRank Review 2023
Is TruRank really beneficial for Amazon Book Arbitrage Business?
Yes. TruRank is important for Amazon Sellers as it displays the Displays Historical Sales Rank Data Directly On Amazon by which sellers can quickly know which book is selling the best, which they can include in their inventory and sell to make profits skyrocket.
Does TruRank offer a free trial?
Yes. TruRank offers a complete 7-day free trial through which the users can benefit as they can now check out the various tools provided by it before choosing the paid plan.
Is TruRank free?
No. TruRank offers a free trial and one pricing plan.
How much does TruRank cost?
TruRank costs $9.99/month if you go for the monthly subscription. And if you go for the yearly subscription, it is going to costs you $97.
How to find the product rank on Amazon?
It is quite easy to find out the Product Rank for any item on Amazon. You just go to any Product Listing and then scroll down to the bottom, and there you can find it!
What is Amazon sales rank tool?
Amazon Sales Rank Tool is software that helps you find out the Amazon Sales Rank by offering you in-depth insights into it. This tool calculates averages, highlights and other actionable points and offers you complete insights along with a few added features.
What is an ideal Amazon sales rank?
The Amazon Sales Rank or BSR is ranked from 1 to 1 Million. Whereas a Good Amazon Sales Rank will be from #1-3, so you have the top three results which are considered best by Amazon. And those are also the ones that the buyers potentially purchase.
Conclusion: TruRank Review – Is TruRank really worth it?
To conclude this TruRank review, one thing which is quite sure is that the tool offers numerous benefits in terms of increasing sales on Amazon. It provides enough features by providing Amazon sales rank to its users and also gives users the leverage of going past their fellow competitors on the Amazon selling platform.
This tool also helps sellers to formulate a robust business strategy by providing them with the required insightful information that can help them save from pricing and sourcing disasters. TruRank also offers the Average Sales Rank on every Amazon page, thus allowing you to know the actual demand for your book inventory.
We hope that you like our in-depth TruRank review. If you have any suggestions about this tool, do let us know with your comments below.