Helium 10

Helium 10
  • Suit up your business with the best e-commerce tools
  • Everything you need to dominate on Amazon and Walmart
  • Get all the training and tools you need to start and grow your business on Amazon with Freedom Ticket and Helium 10



Sellics logo
  • Unlock your true growth potential with Sellics
  • Drive remarkable ad performance and incremental growth for your business
  • Advanced automation to enhance efficiency & execute impactful advertising optimization strategies on Amazon, Walmart, & other marketplaces

Struggling to choose between Helium 10 vs Sellics?

Both are exceptional tools for Amazon sellers, and we're here to help you make your perfect purchase decision.

We've conducted an in-depth comparison of these two leading Amazon seller tools, Helium 10 and Sellics, to assist you in selecting the one that best suits your needs and preferences.

Next, I will compare the features, unique selling points, and pricing of Helium 10 vs Sellics.

Quick Overview: Helium 10 vs Sellics

FeatureHelium 10Sellics (Perpetua)
Starting PricingStarter Plan at $29/monthStarter Plan at $50/month
Unique FeaturesProduct Research (Black Box, Xray), Keyword Research (Cerebro), Audience Research Tool (Powered by PickFu)PPC Tracking, Keyword Research, Review Alerts 
G2 Rating4.2/5 stars with 164 reviews4.3/5 stars with 23 reviews
Refund Policy7-day money-back guarantee on the first payment30-day money-back guarantee on the first payment

Comparing Helium 10 vs Sellics (Perpetua)

What is Helium 10?


Helium 10 is a comprehensive software solution designed specifically for Amazon and Walmart sellers.

It provides a suite of tools that help sellers identify profitable products, discover target keywords, optimize listings, manage inventory, and streamline PPC campaigns, among other things.

Helium 10's primary focus is on product research, offering tools that aid in making informed buying decisions. It also provides tools for profitability analysis and inventory management.

Helium 10 is developed to eliminate guesswork in the selling process, providing data-driven insights for better decision-making.

This includes keyword search volumes, trending product niches, listing optimization tools, Amazon Ads automation, and automated product review requests.

Helium 10

Helium 10 Discount Code


20% OFF for first 6 months of subscription

  • Accelerate the Growth of Your Business, Brand or Agency.
  • Drive Results With Software for Amazon FBA & Walmart Sellers.
  • Trusted by 2 million+ businesses

$72/mo $99/mo


What is Sellics (Perpetua)?


Sellics, now known as Perpetua, is a platform that combines Amazon marketplace and retail optimization expertise with advertising automation and intelligence.

It offers an all-in-one solution for Amazon sellers, with advanced features including Amazon PPC automation, profit tracking & analytics, customer review management, and more.

Sellics' primary focus is on PPC automation, optimizing advertising spend to drive more sales. It also provides tools for profitability analysis and inventory management.

Sellics is designed to be a one-stop shop for Amazon sellers, providing all the tools needed to turn a private label business into a powerful brand on Amazon.

The main differences between Helium 10 and Sellics (Perpetua) are:

  • Focus: Helium 10 offers a wider suite of tools for the entire seller journey, while Sellics focuses more on advertising and established sellers.
  • Pricing model: Helium 10 has feature-based pricing plans, while Sellics pricing is based on ad spend.
  • Product research: Helium 10 has more extensive tools for finding and validating product opportunities.
  • Advertising: Sellics specializes in automated advertising management.

Understanding Key Features of Helium 10 and Sellics (Perpetua)

Get ready to explore the special features that make Helium 10 and Sellics (Perpetua) stand out from other Amazon tools.

Some Key Features of Helium 10

1. Product Research Tools

Helium 10 XRay

Xray is a product analysis tool that provides critical sales data for any existing product on Amazon, such as estimated sales, revenue, BSR, and historical graphs. This helps sellers make informed decisions when choosing products to sell on Amazon.

Chrome Extension
Helium 10 Chrome Extension

Chrome Extension is a powerful tool that provides product research capabilities directly on your browser. With this extension, you can analyze any product's sales rank, historical data, and monitor its performance in the marketplace. The extension also offers features like Review Insights, Profitability Calculator, and an ASIN grabber.

Black Box
Helium 10 Black Box

With Black Box, you can search for products based on various criteria, such as product category, sales volume, revenue, and more. The tool has a database of over 450 million products on Amazon, allowing you to find potential product opportunities quickly and efficiently.

2. Keyword Research Tools

Helium 10 Magnet Review

Magnet is a keyword research tool that generates a comprehensive list of relevant keyword suggestions with an estimated monthly search volume. It also offers advanced filters to fine-tune keyword results based on sales, word count, and the number of competing products to improve product listing.

Helium 10 Cerebro

Cerebro is a reverse ASIN lookup tool that allows sellers to gather search volume and search volume trends for any given ASIN. This helps sellers optimize their listings and identify high-converting keywords.

3. Listing Optimization Tools

Helium 10 Scribbles

Scribbles is a listing optimization tool that assists sellers in creating sales copy that is both keyword-rich and relevant to their product. It offers color-coded sorting based on keyword search volume and live keyword usage tracking.

Helium 10 Frankenstein

Frankenstein is a keyword processor tool that cleans up extensive lists of keywords to make them more manageable. With just one click, you can process your keyword list in various ways, such as sorting by popularity, removing special characters or numbers, removing duplicates, and more.

Listing Builder
Helium 10 Listing Builder AI Tool

Listing Builder is a tool that helps you create AI-enhanced, high-converting Amazon product listings. By collecting keywords and optimizing your listings using AI, Listing Builder ensures that you have all the individual keywords and phrases you want in your listing. The tool works seamlessly with other Helium 10 tools like Magnet, Cerebro, and Scribbles to streamline the keyword research and product listing processes.

4. Operations Tools

Inventory Management
Helium 10 Inventory Management Review

Helium 10's Inventory Management is a cloud-based tool that provides a centralized platform for creating purchase orders and tracking stock levels. The tool applies advanced forecasting models to your sales and inventory data to provide recommendations on when to order or transfer your products. It also allows you to manage your suppliers, send purchase orders electronically, and track deliveries

Refund Genie
Helium 10 Refund Genie

Refund Genie is a tool that automates the complicated FBA reimbursement process for lost or damaged inventory. It helps you trace the amount Amazon owes you and get it back by automating the process. The tool auto-checks four different reasons for FBA inventory reimbursements and provides you with an estimate of the total refunds in seconds.

Helium 10 Alerts

Helium 10's Alerts tool provides 24/7 surveillance of your entire FBA inventory and protects your Amazon listings. It offers immediate updates on listing hijacking, title monitoring, product page monitoring, price changes, and more. This tool is designed to keep you aware of changes and suspicious Amazon activity so that you can take action right away. 

Seller Assistant
Helium 10 Seller Assistant

Seller Assistant by Helium 10 is your personal operations assistant to help you run your business on Amazon. It adds time-saving shortcuts and operational features that help you get more done within your Amazon business. This tool is currently only available in Amazon U.S., but it is coming soon to other Amazon marketplaces including Mexico, Canada, UK, France, Spain, Germany, and Italy.

5. Analytics Tools

Helium 10 Profits

Profits is an analytics tool that helps you monitor and optimize your Amazon business performance. With Profits, you can track your sales, revenue, and other key metrics to improve your business operations.

Market Tracker 360

Market Tracker 360 is a comprehensive market analysis tool that helps you monitor your competition, track market trends, and identify new opportunities. Market Tracker 360 provides insights into competitors' strategies, product offerings, and pricing to stay competitive.

6. Ad Management Tools

Helium 10 Adtomic

Adtomic is an ad management tool that helps sellers create, manage, and optimize Amazon PPC campaigns. It provides insights into advertising performance and aids sellers to improve their ad campaigns.

Some Key Features of Sellics (Perpetua)

1. Automated PPC Campaign Management

Automated PPC Campaign Management

Sellics (Perpetua) offers automated PPC campaign management, which allows advertisers to optimize bids and targeting for their Amazon PPC ads. The platform uses advanced algorithms to automate keyword bidding and harvesting, saving time and improving campaign profitability.

2. Listing Optimization Tools

Sellics (Perpetua) provides listing optimization tools to help sellers boost conversions by improving titles, images, and other content on their product pages. The platform offers guidance on keyword research, mobile optimization, and image selection to enhance click-through and conversion rates.

3. Inventory Management

Offers inventory management features, such as restock alerts and supplier management, to help sellers maintain optimal stock levels and avoid stockouts. Sellics (Perpetua) allows sellers to track their inventory in real time and make the right decision about reordering.

4. In-Depth Analytics

Sellics (Perpetua) provides in-depth analytics on sales, advertising performance, keywords, and more. The platform allows sellers to monitor their performance across various metrics and proceed with data-driven decisions to optimize their Amazon business.

5. Benchmarking Reports

The Sellics Benchmarker tool enables sellers to compare their PPC metrics against industry standards within their product category. This feature helps sellers understand how their campaigns perform compared to competitors and identify areas for improvement.

6. Support for Multiple Marketplaces

Support for Multiple Marketplaces of Sellics

Sellics supports advertising on Amazon, Walmart, Instacart, and other marketplaces. This feature allows sellers to expand their reach and grow their business across multiple platforms.

Comparing Pricing of Helium 10 and Sellics (Perpetua)

PlanHelium 10Sellics (Perpetua)
Starter$29/month (Billed annually)$250/month (Up to $5,000 in monthly ad spend)
Platinum/Growth$79/month (Billed annually) $550/month (Up to $10,000 in monthly ad spend) 
Diamond/Pro$229/month (Billed annually)$550 + % of ad spend managed in Perpetua (Up to $200,000 in monthly ad spend)

Based on the pricing comparison, I can say that Helium 10 is generally more affordable than Sellics (Perpetua), especially for new and smaller sellers. Helium 10 offers a free plan with limited access to tools, while Sellics (Perpetua) does not have a free option.

Helium 10 or Sellics: Which One Takes the Crown?

In the final analysis, if I had to award the crown between Helium 10 and Sellics (Perpetua), I would choose Helium 10 as the winner for most Amazon sellers.

Through my own experience as an Amazon seller, I have found Helium 10 to be an invaluable tool, especially for product research and inventory management. It's comprehensive features and affordable subscription plans make it accessible even for new sellers like myself.

While Sellics (Perpetua) is great for PPC automation, I have not needed to scale my advertising yet as a newer seller. Helium 10 provides the end-to-end capabilities I need to find profitable products, create optimized listings, and manage my growing inventory and sales. The extensive keyword and product data has been hugely beneficial.

For these reasons, I can confidently recommend Helium 10 as the best choice for most e-commerce sellers getting started on Amazon. Its balance of comprehensive features and affordability provides tremendous value.

Helium 10 has been a key asset in starting and growing my Amazon business, and I believe it can empower other sellers as well. Both tools have merits, but Helium 10 takes the crown for me.

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